ASCAR: Deuce Racing sponsor announcement

Deuce Racing are proud to announce the LEGO Company as title sponsors of the number 44 Car for the 2003 ASCAR Season. The car will be branded as the LEGO Racers car and will stand out on track, not only for its innovative design but also as it...

Deuce Racing are proud to announce the LEGO Company as title sponsors of the number 44 Car for the 2003 ASCAR Season.

The car will be branded as the LEGO Racers car and will stand out on track, not only for its innovative design but also as it challenges for the podium. The LEGO Company's co-operation with the Deuce team also encompasses a LEGO Racers Drome event and a LEGOLAND Driving School at all Rockingham Motor Speedway. Throughout the season Rockingham, the UK's leading motor racing and events venue, will be hosting a number of special events and competitions at the races, providing unique entertainment for children and families.

Both companies recognise they are market leaders and the link up is an obvious step for both parties. The LEGO Racers range is innovative and exciting much like Europe's most dynamic motor racing - ASCAR.

LEGO Racers Brand Director, Fiona Wright says "the partnership reiterates the essence of the LEGO Racers brand: speed, power, performance, customisation, and realistic racing. The relationship will also give the LEGO Racers brand a fantastic opportunity to promote the exciting range launching this year and extend consumer awareness."

Nick Auchincloss, Head of Public Relations for Deuce Racing comments, "Being involved with the LEGO Company at this level is a significant milestone for the team. Few other companies can provide such enjoyable benefits for our fans and compliment the racing to such a degree. We can now say that ASCAR truly represents all round family entertainment. Working with the LEGO Company will undoubtedly add a new dimension to the team and the development of a racing programme of this quality. This above all proves that Deuce Racing has the innovation and engineering ability to deliver value to a world class name like the LEGO Company. We will deliver success on track which will compliment the success of the LEGO brand."

-dr-

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Series Stock car