ASCAR: ASCAR European TV package announced

ASCAR and Motors TV confirm 100 hours of race action; dedicated international satellite exposure in one of motor sports biggest airtime deals. The ASCAR racing series, for powerful V8 American saloons as immortalised by Tom Cruise in 'Days of ...

ASCAR and Motors TV confirm 100 hours of race action; dedicated international satellite exposure in one of motor sports biggest airtime deals.

The ASCAR racing series, for powerful V8 American saloons as immortalised by Tom Cruise in 'Days of Thunder', has signed a contract for no less than 100 hours of television airtime on the Motors TV channel, which will be broadcast across Europe. This augments the existing comprehensive package of terrestrial television coverage on Channel 4 in the UK, to give one of the biggest motor sports airtime packages outside of Formula One.

The high-profile ASCAR series features races on Britain's first banked oval racing circuit in a generation at Rockingham, near Corby in Northamptonshire and three further events at Eurospeedway, near Dresden in Germany. It offers exciting close-up action on the stadium-style oval tracks, which give unimpeded views of the cars for spectators and TV crews alike.

Motors TV, "The Channel for Anyone Who Uses an Engine", is the only Pan-European channel dedicated to motorised vehicles. Broadcast on the ASTRA 1H and Eurobird satellites in both English and French languages, the potential reach in Europe is 20 million households, providing ASCAR with television coverage in France, Germany, Spain, Italy, Holland and other key European markets.

Motors TV is also available to Sky Digital subscribers as a free service on channel 429 and reaches 6 million households in the UK. It also reaches 1.5million households in Germany. Motors TV is also licensed by the American Indy Racing League to broadcast all its events including the Indianapolis 500 and by NASCAR, showing all rounds of the Busch Cup series.

The core of ASCAR's Motors TV coverage will be race-by-race coverage of each round of the 2002 ASCAR series, broadcast as a one-hour highlights packages. The first programme to be broadcast will be a one-hour preview programme, which will be shown on Saturday 27th April, a week before ASCAR's first race at Rockingham on May 5th. At the end of the season Motors TV will also air a one-hour season review.

"This is yet more great news for ASCAR - the teams, the sponsors and the fans" said ASCAR boss Bob Berridge. "We have one of the best packages of British terrestrial coverage with Channel 4, now we also have truly pan-European coverage with Motors TV, on one of the fastest-growing channels on the continent. There's more to come too, we're still negotiating dedicated TV deals for Italy, Spain and Scandinavia. We are now truly international with our events in Germany and an international line-up of top-class drivers - we have a great championship to look forward to this year."

-www.ascar.co.uk-

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About this article
Series Stock car
Drivers Bob Berridge , Tom Cruise
Tags TV