ALSTAR: Series announces Title Sponsor

SHALLOW LAKE, ON ALSTAR Series promoter Joe Chisholm is pleased to announce the title sponsor of his elite Late Model stock car tour. The 'Shouldice Stone ALSTAR Series' will consist of 11 races at a total of six stock car facilities across ...

SHALLOW LAKE, ON ALSTAR Series promoter Joe Chisholm is pleased to announce the title sponsor of his elite Late Model stock car tour. The 'Shouldice Stone ALSTAR Series' will consist of 11 races at a total of six stock car facilities across Ontario.

Shouldice Designer Stone (www.shouldice-stone.com) is located in Shallow Lake, Ontario. Founded in 1947, Shouldice produces and distributes designer stone for a wide range of architectural, residential and landscaping applications. The company has an extensive dealer network that covers all of Canada and North America. Shouldice will sponsor the ALSTAR points fund in 2004. Combining Shouldice's points fund contributions with the race purses and other contingency sponsor programs, ALSTAR drivers will be competing for over $240,000 in cash and prizes this season.

"We're very happy to welcome Shouldice Designer Stone as the new title sponsor of the 'Shouldice Stone ALSTAR Series'," said Chisholm. "Title sponsorship is a critical component of the ALSTAR program. It's essential that we have a partner support the points fund and we're extremely pleased and excited to have Shouldice Designer Stone as our partner in that role."

Chisholm continued, "This helps us to push the ALSTAR program forward; it's just what the doctor ordered. The ALSTAR Series is strong and viable and I knew it would just be a matter of time before we attracted title sponsorship to complete the package. Shouldice is a great addition to the strong competitor base and contingency sponsor team we already have in place. We have the best package available to a racecar driver in Ontario, if not all of Canada."

Speaking on behalf of Shouldice Designer Stone, Marketing Manager Bob Sanders said, "Looking at the tracks the ALSTAR Series visits around Ontario, we realize that those are the same communities we're involved with in selling our products. What the ALSTAR Series does for us is to help tie in with our extensive dealer network in Ontario. We look forward to bringing the dealers right into the program in promotions with their own customers, contractors and builders who use our products. We see the ALSTAR Series as a great venue for promotion for Shouldice. We're putting together race event packages that will have hospitality and fun evenings for the customers. There's business and pleasure involved in it."

Describing the addition of Shouldice to the ALSTAR program as the final piece of the puzzle, Chisholm says the series is in "growth mode" for 2004. "The support of all our contingency sponsors has been tremendous. With the excellent coverage in Inside Track and the live radio broadcasts on AM 560 / AM 1490 in Owen Sound [and on the internet], everything is in place. Driver registration looks phenomenal. We're at 42 drivers now, and with the news of Shouldice coming on as title sponsor, we could make a quick move to around 50 to 55. This is going to be a great season."

The Shouldice Stone ALSTAR Series kicks off May 22 at Sauble Speedway. For more information, call the ALSTAR office at (519) 371-7588 or visit www.alstarseries.com.

-itc-

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