ESS: Series names title sponsor

Empire Super Sprints Announce Lucas Oil Products as Title Sponsor of the Canadian Invasion Series. SYRACUSE, N.Y. -- In another major sponsorship announcement the Empire Super Sprints (ESS) are pleased to announce Lucas Oil Products, Inc.

Empire Super Sprints Announce Lucas Oil Products as Title Sponsor of the Canadian Invasion Series.

SYRACUSE, N.Y. -- In another major sponsorship announcement the Empire Super Sprints (ESS) are pleased to announce Lucas Oil Products, Inc. as the title sponsor for the Canadian Invasion Series point fund. The successful hi-performance oil products company from Mississauga, Ontario is a big supporter of auto racing in both Canada and the United States and ESS is proud to have their logo added to 2007 season which will be the 25th for the sprint car organization.

Coming off the heals of announcing Jacobs Motorsports as the official tour sponsor for ESS, adding Lucas Oil for the Canadian Invasion Series means the competitors of ESS will be vying for a record point fund payoff come seasons end. The stars and cars from ESS will cross the border 13 times for full point shows and at each event points are added to crown a Canadian Invasion Series champion at the annual awards banquet in November.

"We are excited to have Lucas Oil aboard for the upcoming season. Their name is respected throughout the US and Canada and to have them with ESS for the first time is such a huge boost to our tour." said ESS President Chuck Miller. "With Lucas the title sponsor of the Canadian Series, the teams that follow our tour for 2007 will have a record point fund awaiting their efforts."

Last year ESS paid out over $30,000 cash to its competitors during the awards banquet and that total has already been topped with more programs to come. Add to that more money offered than ever before for some of the A-Mains during the year, it will be the most lucrative season in the 25 years of history.

Lucas Oil has been a backer of several competitors and series throughout the years. The most recent programs have been the title sponsorship of two Lucas Oil Shootout Series, one held in Western, N.Y. and the Niagara Frontier area of Canada as well as Eastern Ontario and Quebec. Many of these tracks will be hosting the winged warriors of ESS. Along with the new sponsorship with ESS, Lucas Oil has also announced the first ever Lucas Oil Cup for Dirt Sportsman cars to be held at the Brighton Speedway in September.

Lucas Oil Products was founded by Forrest Lucas and his wife Charlotte in 1989. Through innovative product research and development, along with aggressive marketing programs, Lucas has established itself as a top selling additive line in the American truck stop industry. Lucas is also one of the fastest growing additive lines in the consumer automotive industry. A premium line of oils, greases and problem solving additives has helped to firmly establish Lucas as a prominent figure in the automotive marketplace.

The 2007 season for ESS has 30 dates already announced with a few more shows still in the works. Stars such as defending ESS and Canadian Invasion champion Alain Bergeron, two-time ESS champ Lance Yonge, Jeff VanDusen, Steve Poirier, Doug Emery, Bubby Kerrick, and a host of some 30 other top chauffeurs are getting ready to invade a dirt track near you.

For more information on Lucas Oil, please log on to www.lucasoil.ca and also www.empiresupersprints.com .

The Empire Super Sprints are set to start its 25th season and with the help of Lucas Oil Products it will continue as excitement guaranteed!!

-credit: ess

Be part of something big

Write a comment
Show comments
About this article
Series Sprint