Branich teams with Racing for Kids

Williamson, NY - Williamson-based Branich Motorsports, with driver Mike Emhof, is once again preparing for the 2001 Central New York Mini Sprint Tour. In addition to their on-track activities, Branich will again promote its "Racing for Kids"...

Williamson, NY - Williamson-based Branich Motorsports, with driver Mike Emhof, is once again preparing for the 2001 Central New York Mini Sprint Tour. In addition to their on-track activities, Branich will again promote its "Racing for Kids" program that was started in 1998.

Branich Motorsports is pleased to announce that Lyons National Bank will renew their sponsorship of the "Racing for Kids" program in 2001. With its central office located in Lyons, New York, Lyons National Bank has several branch locations throughout Wayne County and adjacent areas, and is able to provide full service banking needs with a personalized, small town flavor.

As part of the program, Branich Motorsports and Lyons National Bank will also team up to support children's charities. Dependent upon how the team finishes in the feature races on the Central New York Mini Sprint tour this year, Lyons National Bank will donate money, on behalf of Branich Motorsports, to support children's programs and initiatives in Wayne County.

"Racing for Kids" was designed to use the sport of automobile racing, one of the top spectator sports in the United States today, as an aid for teaching. Team members and elementary school teachers jointly develop a custom curriculum using some aspect of racing to teach a variety of grade-appropriate topics. The team visits each school, and the racecars, hauler, and support equipment and safety gear are displayed and used to present a particular topic. Generally, the children attend a didactic session, and then they have a chance to look at the car up close, ask questions and talk to team members. They are able to walk through the trailer, and at the end of the tour they are provided pictures for coloring and team autograph cards signed by Emhof. In 2000, the team visited the French Road Elementary School in Brighton, NY, St. Michael's School in Newark, NY, and the Florentine Hendrick Elementary School in Wolcott, NY, with presentations to over 450 children. The team and teachers have already planned the return visits to these schools this year. Additional programs are planned for the Pirate's Cove Pre-K program in North Rose, NY, as well as for classes in the Sodus and Williamson Elementary Schools.

The team visits are always enthusiastically received by the kids and teachers alike, and are equally rewarding and enjoyable for team members. To date, "Racing for Kids" has been used to teach pattern recognition for kindergartners, aspects of teamwork and safety to second graders, and the science of simple machines and advertising to fifth graders.

-Branich Motorsports

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Series Sprint
Teams Williams