Title sponsor announced

Six-Race Series, SCORE announces Optima Batteries as title sponsor for 2002 Optima SCORE Desert Series LOS ANGELES--Optima Batteries, a worldwide leader in the automotive industry, has become the title sponsor of the 2002 Optima SCORE ...

Six-Race Series, SCORE announces Optima Batteries as title sponsor for 2002 Optima SCORE Desert Series

LOS ANGELES--Optima Batteries, a worldwide leader in the automotive industry, has become the title sponsor of the 2002 Optima SCORE Desert Series, it was announced today by SCORE International, the Los Angeles-based sanctioning body and producer of America's Foremost Desert Racing Series.

Also signed as the official battery of SCORE International for the balance of 2002, Optima Batteries is a division of Johnson Controls, Inc., of Milwaukee, Wisc. JCI is the world's largest producer of automotive batteries. The six-race 2002 Optima SCORE Desert Series resumes with Round 3--the 34th Tecate SCORE Baja 500 in Ensenada, Mexico, next weekend (May 31-June 1-2). Following Round 3 will be the inaugural SCORE Henderson's Terrible's 250 in Henderson, Nev. (July 10-14), the 7th SCORE Las Vegas Primm 300 (Sept. 13-14), and the 2002 series will conclude with the 35th Tecate SCORE Baja 1000 from Ensenada to La Paz, Mexico (Nov. 20-23).

"This is a welcomed addition to our great family of sponsors and will assure that SCORE International will continue to provide the most exciting and challenging desert racing in the world," said Sal Fish, CEO and President of SCORE International. "We look forward to a mutually productive relationship with Optima Batteries that lasts well beyond this year."

Colorado-made Optima Battery produces a full line of the highest quality batteries using the rugged Optima Spiralcell Technology. Using a completely sealed construction format, Optima Batteries are currently sold and shipped from Denver to dealers and distributors in 60 countries throughout the world, including Africa, Asia, Europe, Middle East and South America.

"We couldn't be more excited about this new relationship with SCORE International," said Cam Douglass, National Sales Manager for Optima Batteries. "Our product was made to beat the Baja and the opportunity to become associated with the world's premier desert racing series makes great sense. We feel confident that our batteries will outperform and outlast any other battery on the market today."

Also part of the SCORE annual partner/sponsor team are: BFGoodrich Tires, Tecate, 76 Racing Fuel, Coca-Cola of Mexico, Rental Service Corporation, Bilstein Shocks, and Instant Mexico Auto Insurance.

SCORE races feature competition for 16 Pro and two Sportsman classes for cars and trucks in U.S. races and seven additional Pro and three additional Sportsman classes for motorcycles and ATVs for races in Mexico.

For more information on Optima Batteries, visit the company website at www.optimabatteries.com.

To contact SCORE International, call 818.225.8402, or visit the official website of the Optima SCORE Desert Series at www.score-international.com.

Up next--34th Annual Tecate SCORE Baja 500, May 31-June 2

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