Southern California Ford Dealers Advertising Association signs agreement with SCORE Desert Racing Series for use of Ford Trucks. LOS ANGELES--Ford Trucks, the durable and dependable vehicle which knows 'no boundaries', has become the official ...
Southern California Ford Dealers Advertising Association signs agreement with SCORE Desert Racing Series for use of Ford Trucks.
LOS ANGELES--Ford Trucks, the durable and dependable vehicle which knows 'no boundaries', has become the official vehicle of the 2002 Optima SCORE Desert Series, it was announced today by SCORE International, the Los Angeles-based sanctioning body and producer of America's Foremost Desert Racing Series.
Also signed as the official vehicle of SCORE International in a two-year agreement secured through the Southern California Ford Dealers, Ford Trucks will debut with SCORE at next weekend's 34th Annual Tecate SCORE Baja 500 in Ensenada, Baja California, Mexico, Round 3 of the six-race 2002 Optima SCORE Desert Series.
Following next weekend's race will be the inaugural SCORE Henderson's Terrible's 250 in Henderson, Nev. (July 10-14), the 7th SCORE Las Vegas Primm 300 (Sept. 13-14), and the 2002 series will conclude with the 35th Tecate SCORE Baja 1000 from Ensenada to La Paz, Mexico (Nov. 20-23).
"SCORE is truly honored to be able to have Ford Trucks as our official vehicle," said Sal Fish, CEO and President of SCORE International. "Ford Trucks are at the pinnacle of the automotive industry worldwide and we are extremely excited for this unique opportunity to test their 'Built Ford Tough' equipment over the toughest terrain on earth. We also look forward to working with Ford Trucks in cross-marketing their involvement with SCORE and our Optima SCORE Desert Series."
Ford Trucks are among the winingest in SCORE history, including capturing the season title in the featured SCORE Trophy-Truck division each of the last four years. The team of Dan Smith/David Ashley of Riverside, Calif., won the 1998 and 2001 crown in their Dick Landfield's Enduro Racing Ford F-150 while Las Vegas brothers Ed and Tim Herbst won back-to-back titles in 1999 and 2000 in their Terrible Herbst Motorsports' Ford F-150.
In addition to use as cross-promotional vehicles, Ford Trucks will be utilized to assist SCORE in the identifying, designing, and marking of the rugged desert courses used for SCORE races as well as on-site operational vehicles at the six SCORE events.
Also part of the SCORE annual partner/sponsor team are: Optima Batteries, BFGoodrich Tires, Tecate, 76 Racing Fuel, Coca-Cola of Mexico, Rental Service Corporation, Bilstein Shocks, and Instant Mexico Auto Insurance.
This year's Optima SCORE Desert Series began Jan. 25-26 with the 8th SCORE Laughlin Desert Challenge in Laughlin, Nev. and Round 2 was the 16th Tecate SCORE San Felipe 250 on March 2 in Mexico.
SCORE races feature competition for 16 Pro and two Sportsman classes for cars and trucks in U.S. races and seven additional Pro and three additional Sportsman classes for motorcycles and ATVs for races in Mexico.
-score- For more information on SCORE International, call 818.225.8402, or visit the official website of the Optima SCORE Desert Series at www.score-international.com.