TOPEKA, Kan. (February 13, 2003) - The Sports Car Club of America (SCCAÂ®) and The Tire RackÂ® announced today the renewal of their partnership, supporting The Tire Rack SCCA National Solo program, with a new three-year agreement that includes the...
TOPEKA, Kan. (February 13, 2003) - The Sports Car Club of America (SCCA®) and The Tire Rack® announced today the renewal of their partnership, supporting The Tire Rack SCCA National Solo program, with a new three-year agreement that includes the option of two additional years.
Initiated in 2000, the National Solo program combines the three types of national-level Solo events, Solo 2 National Championships, Solo 2 National Tour and ProSolo National Series, into one branded entity, The Tire Rack SCCA National Solo program. Through this three-tiered program, The Tire Rack has been successfully integrated into the top levels of Solo competition, the fastest-growing segment of SCCA, helping to create brand awareness and loyalty with Solo participants.
Under the new agreement, The Tire Rack continues as the title sponsor of the program. In addition, it will receive an increased presence on the SCCA website, an expanded event signage package including both National and ProSolo events, improved communications efforts and a cohesive Solo brand identity with a Solo-themed advertising campaign.
Other program enhancements include an expanded schedule in 2003 with two new Solo 2 National events, as well as a new ProSolo round, an expanded Street Challenge program and an increased focus on manufacturer participation.
"We look forward to the continuation of a great partnership with the SCCA," said Matt Edmonds, Marketing Director for The Tire Rack. "The program has reinforced The Tire Rack's position as America's leading high performance tire and wheel distributor and will allow us to showcase our broad range of new products in suspension, brake and accessories.
"We have been able to expand our support of grassroots motorsports through this program. The Tire Rack was established over 20 years ago to serve the Solo community - our product diversity, along with the education and experience of our sales team, allows us to fulfill the tire, wheel, suspension and brake needs of these enthusiasts and their friends for both the track and the road."
In the first two years of the program, The Tire Rack SCCA National Solo program experienced substantial growth in the competitor base and overall participation levels, with the Solo 2 National Tour increasing eight percent, ProSolo increasing 15 percent and the National Championship increasing 22 percent.
In addition, the SCCA Solo program has aggressively pursued the popular sport compact and import tuner marketplace through the creation of new street classes - Street Touring S (STS), Street Touring X (STX), Street Modified (SM) and Street Modified 2 (SM2) -- accounting for approximately 15 percent of National Solo participants.
"The substantial growth of the National Solo program can be attributed to the great partnership we have with The Tire Rack," said Steve Johnson, SCCA President and CEO. "We look forward to continuing a relationship that has not only helped grow the series but fostered an intense loyalty for The Tire Rack with the Solo competitor base."
"We are very excited to continue the partnership with The Tire Rack," said Tasha Goodale, Director of Solo. "The National Solo program has experienced incredible growth since The Tire Rack came on board. Its continued support will allow the Solo program to continue on this path of growth and help expose a new audience to the Solo program."
"The Tire Rack is the ideal partner for our Solo program," said Garret Mudd, Vice President of Marketing. "Its commitment to the series and interest in growing the brand has made this a very successful partnership, benefiting all parties involved."
For more information on The Tire Rack SCCA National Solo program, please visit www.scca.com. For more information on The Tire Rack, including its interactive wheel-buying guide, please visit www.tirerack.com.
SCCA: Founded in 1944, the Sports Car Club of America, Inc. is a 65,000-member motorsports organization, which incorporates all facets of autocross, rally, and both club and professional motorsports events. It annually sanctions over 2,000 events through its 109 regions and professional subsidiary. Landmark events for the Club include the Club Racing Valvoline Runoffs® National Championship races at Mid-Ohio Sports Car Course, The Tire Rack SCCA Solo 2® Nationals at Topeka, Kan., The Tire Rack SCCA Solo National Tour, The Tire Rack SCCA ProSolo® National Series and the SCCA ProRally® Championship. For more information, please visit www.scca.com.
The Tire Rack, Inc., headquartered in South Bend, Indiana, is America's oldest and largest on-line performance source for tires, wheels, springs, shocks, brakes and accessories for domestic and imported automobiles, SUV's and light trucks. The Tire Rack offers on-line or on the phone ordering, ships from four warehouses across the United States and has over 2,300 Recommended Installers to install purchased products. For more information on The Tire Rack, visit www.tirerack.com.