ProRally: ProRally Partners Summit report

TOPEKA, Kan. (Oct. 9, 2003) -- The Sports Car Club of America released details today of the first-ever SCCA ProRally Championship Partners Conference held Oct. 1-2 at the SCCA National Headquarters in Topeka. Organizers from current and...

TOPEKA, Kan. (Oct. 9, 2003) -- The Sports Car Club of America released details today of the first-ever SCCA ProRally Championship Partners Conference held Oct. 1-2 at the SCCA National Headquarters in Topeka.

Organizers from current and potential SCCA ProRally Championship events, SCCA national staff, major manufacturers and series partners all met and discussed ideas aimed at encouraging cooperation and collaboration between all ProRally partners in order to foster ongoing growth of the Championship.

"We know that the ProRally Championship is the premier rally championship in America," said Steve Johnson, SCCA President and CEO. "We think that by bringing the event organizers and other partners together in this setting, we can formulate plans to make it even better."

Several different aspects of the ProRally Championship were discussed by the 30-person panel, including means to improve operational consistency throughout the championship, risk management, marketing and public relations efforts. In response to those issues along with the needs of organizers, the SCCA unveiled its new Partnership Bonus Program for organizers.

The Partnership Bonus Program is an optional program designed to offer a framework through which the Championship can provide event organizers with significant resources in return for fulfillment of specific marketing and operational objectives. Each event organizer who chooses to participate in the program will be eligible to receive a package of cash funding along with operational and marketing support delivering a total value of approximately $22,000.

Participation in the program commits the organizers to distributing promotional materials, installing signage, utilizing Rally America for Timing and Scoring, along with other elements that help ensure that the Championship function at a consistently high level of professionalism.

"As the ProRally Championship continues to grow, the expectations placed on event organizers have increased dramatically," said Garret Mudd, SCCA Vice President of Marketing. "The Partnership Bonus Program helps provide the organizers with financial and operational support to allow them to continue to develop their event and the entire Championship."

"This conference is something that has needed to be done for a long time," said Performance Rally Board member Beryl Ann Burton. "As a member of the organizing committee for Ojibwe Forests, I am excited to see the SCCA taking the initiative to bring us together, listen to our thoughts and present ways for us to enhance our events and make the entire ProRally Championship that much better for everyone."

Also, in a move signifying long-term strength of the ProRally Championship, multi-year, same-date commitments were discussed and agreed upon by many of the organizers. Some of those events which are now on board through the 2006 season include Susquehannock Trail, Maine Forest, Sno*Drift and Ojibwe Forests.

Those groups in attendance were:

EVENT ORGANIZING GROUPS

Sno*Drift ProRally, Rim of the World ProRally, Susquehannock Trail ProRally, Pikes Peak International Hill Climb, Oregon Trail ProRally, Maine Forest Rally, Ojibwe Forests ProRally, Wild West ProRally, Colorado Cog Rally, Heart of Dixie Rally.

MANUFACTURERS AND SERIES PARTNERS

Subaru of America and Prodrive Mitsubishi Motor Sports America and Vermont SportsCar Air Force Reserve Rally America

SCCA Steve Johnson, President and CEO SCCA Board of Directors representatives Performance Rally Board Performance Rally Department Marketing and Communications Department

-scca pro rally-

Be part of something big

Write a comment
Show comments
About this article
Series SCCA
Drivers Steve Johnson