LAS VEGAS, Nev. (Nov. 6, 2003) -- SCCA Pro Racing Ltd.Â® and Slipstream Global Marketing, Inc. announced at the Special Equipment Market Association (SEMA) show today a new partnership creating Formula DriftÂ®, the first North American...
LAS VEGAS, Nev. (Nov. 6, 2003) -- SCCA Pro Racing Ltd.® and Slipstream Global Marketing, Inc. announced at the Special Equipment Market Association (SEMA) show today a new partnership creating Formula Drift®, the first North American professional drifting championship.
Announced as a four-event Championship in 2004, SCCA Pro Racing will sanction the events, promoted by Irvine, Calif.-based Slipstream Global, which was responsible for the first professional drifting event in North America, the 2003 D1 Grand Prix.
"SCCA was responsible for the initial development of road racing in the United States 60 years ago, and it is logical that we be at the forefront of the first domestic professional drifting Championship," said Garret Mudd, SCCA Vice President of Marketing. "Slipstream Global has asserted itself as the leading promoter and expert with its involvement in this year's D1 Grand Prix at Irwindale."
In the new agreement, which also includes car shows produced by Vision Entertainment, SCCA Pro Racing will provide event operations, technical inspection and services, safety procedures, licensing and series administration.
"To legitimize Formula D, SCCA Pro Racing has come on board as our sanctioning body," said Jim Liaw, Slipstream Global Marketing, Inc. Co-Owner. "SCCA will provide the on-track know how and safety precautions needed for a successful program."
In addition to the four-event Championship, Formula D will also include six to 10 exhibitions at main stream motorsports events in conjunction with SCCA Pro Racing's SPEED World Challenge Championships, the American Le Mans Series and the Indy Racing League.
The 2004 series will be documented on 'Formula Drift TV,' with the series of programs going to networks at the conclusion of the season. Television shows will be produced by LivePlanet, the company behind the HBO hit series 'Project Greenlight' and founded by Matt Damon, Ben Affleck, Sean Bailey and Chris Moore; and Want Media, a leading youth marketing and media production company on behalf of Slipstream Global.
"Want Media is thrilled to participate in the development and production of the 'Formula Drift TV' series," said Mark Lacey, Want Media CEO. "Drifting is the most exciting new sport to hit North America in the past decade and the fact it already has a large, youth-oriented international following is a testament of its cultural significance and credible commercial appeal to young males."
Further information, including the 2004 series and exhibition schedule will be released at a later date.
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