McDONALD'S TO BECOME MAJOR SPONSOR OF PORSCHE GT3 CUP CHALLENGE AUSTRALIA TWO ICONIC BRANDS will join forces in 2009 with Porsche GT3 Cup Challenge series organisers today pleased to announce that McDonald's will become a major sponsor for the...
McDONALD'S TO BECOME MAJOR SPONSOR OF PORSCHE GT3 CUP CHALLENGE AUSTRALIA
TWO ICONIC BRANDS will join forces in 2009 with Porsche GT3 Cup Challenge series organisers today pleased to announce that McDonald's will become a major sponsor for the forthcoming season.
The new relationship will see the famous McDonald's logo assume a highly visible presence within the ever-growing Porsche GT3 Cup Challenge ranks this year. In just its second season the series is expecting a capacity grid of over 50 cars at the first round, to be held at Mount Panorama in February as part of the Bathurst 12 hour festival.
As an important part of the new relationship, the Porsche GT3 Cup Challenge will initiate several fundraising efforts throughout the course of the 2009 season to raise funds for Ronald McDonald House Charities, a non-profit organisation that creates and supports programs across Australia that help seriously ill children and their families.
Since 1974, Ronald McDonald House Charities have supported more than 10 million family members. With McDonald's Australia Ltd. paying all of the administration and management costs for the charity, 100 cents in every dollar donated goes directly to programs benefiting children.
The historic relationship that brings the iconic Porsche and McDonald's brands together was initiated with the support of Queensland McDonald's Licensee Mark Ward.
Mr. Ward sponsored GT3 Cup Challenge competitor Terry Knight during the 2008 season and will continue to support Knight's car in addition to its series sponsorship arrangement this season.
"What attracted me to the series was its focus on fun and entertaining racing, and not the win at all costs attitude that is seen in other categories," Mr Ward said.
"It's an attitude that is shared with McDonald's which is what makes this relationship so appealing. We are bringing two blue-riband brands like McDonald's and Porsche together which is very exciting and a great fit. The focus on promoting and raising funds for Ronald McDonald House Charities is also a key part of this relationship, along with the exposure benefits we gain by being part of the Porsche GT3 Cup Challenge.
"I'm happy to be involved and I am looking forward to a great year of racing."
The announcement of a relationship with such a prestigious brand has Porsche GT3 Cup Challenge administrators even more excited about the season ahead.
"We are very pleased to have McDonald's on board and the series, along with our competitor base, is looking forward to supporting Ronald McDonald House Charities throughout season 2009," Category Administrator Jodi Zylstra said.
"We are proud to represent such a great brand and a great company in what is an Australian Motorsport first. I am sure it will create more excitement and interest from our competitors who are ready for an exciting season ahead.
"Many thanks to Terry Knight for introducing his personal sponsor to the category and enabling us to create this relationship."
The opening round of the 2009 Porsche GT3 Cup Challenge Australia series will be held at Mount Panorama, Bathurst, between February 20 - 21.