Absa Vehicle Finance announced today that it would continue its support of the SA Off Road Car Racing Championship, which will in future be known as the Absa Off Road Championship, for a further year. A partnership, unique to South African ...
Absa Vehicle Finance announced today that it would continue its support of the SA Off Road Car Racing Championship, which will in future be known as the Absa Off Road Championship, for a further year.
A partnership, unique to South African motorsport, that was formed two years ago between Absa Vehicle Finance, Ford, Nissan and Toyota, which ensured that the championship would be well funded, enjoy significant terrestrial and satellite television coverage on SABC 3 Sport and Supersport respectively and be professionally promoted, will continue.
"Our involvement in off road racing has been carefully evaluated and we are satisfied that it has delivered a significant return on our investment," said Keith McIvor, General Manager of Absa Vehicle Finance. "Furthermore, the opportunity to be closely associated with Ford, Nissan and Toyota has been mutually beneficial in the past and will continue to be so in 2004."
MSA Off Road Car Racing Commission president, Piet Swanepoel, welcomed the news, which is regarded as a major endorsement for what has become the premier category of motorsport in South Africa.
"Off road racing has gone from strength to strength and we are heartened by the continued support of Absa Vehicle Finance, Ford, Nissan and Toyota," said Swanepoel. "Entries for the season opening Nissan Dealer 400 in Darling on March 19 and 20 are up from 42 in 2003 to over 50 this year, which is a sure sign that the marketing efforts of our sponsors and the Commission are paying off."
Ford, Nissan and Toyota management were unanimous in their support for Absa Vehicle Finance's ongoing sponsorship of off road racing and pledged to continue with the joint marketing effort aimed at popularising the sport.
The Absa Off Road Championship will be widely publicised and enjoy extensive television coverage on SABC 3 Sport and Supersport in 2004.
Ten slots have been secured for "Inside the Absa Off Road Championship", which will be broadcast after Formula 1 Qualifying on SABC 3 Sport with repeats in High Octane Motorsport on Supersport. A further ten 52 minute slots that will feature a season preview, a season review and event highlights will be broadcast in High Octane Motorsport and a variety of stand-alone slots on Supersport.
"The Absa Off Road Championship will receive over 100 hours of terrestrial and satellite television coverage in 2004, which will be a major boost for the factory and privateer teams participating in the championship," said Piet Swanepoel.