NEW SPONSOR FOR FIRST 2009 ABSA OFF ROAD CHAMPIONSHIP EVENT The 2009 Absa Off Road Championship will get underway with a new sponsor for the first event of the season, the Adenco 400, in the Western Cape on March 20 and 21. The 2008 season ...
NEW SPONSOR FOR FIRST 2009 ABSA OFF ROAD CHAMPIONSHIP EVENT
The 2009 Absa Off Road Championship will get underway with a new sponsor for the first event of the season, the Adenco 400, in the Western Cape on March 20 and 21.
The 2008 season closed with a new event, the RFS Magalies 400, and the new season is kicking off in similar vein. And, as was the case with the RFS Magalies event, the Western Cape race is being backed by an organisation with close ties to off road racing.
Bes Bezuidenhout, a founder member of Adenco Construction in Cape Town in the early 90s, has for many years been an off road stalwart. Bezuidenhout and co-driver Johann de Bruyn last year won Class B in the event when it was run as the Nissan Dealer 400.
Bezuidenhout's two sons, Johan and Etienne, have followed him into off road racing with considerable success. The pair last year won the Class P championship in an Adenco BAT.
Adenco Construction specialises in the supply, installation and commissioning of medium and light voltage electrical reticulation networks. The company also supplies, installs, commissions and maintains street and sports field lighting.
Other areas of expertise include the provision of labour for long term contracts, the design, supply and installation and commissioning of computer data networks, equipment and software. The supply of electrical components for projects is also an Adenco speciality with the company involved in the development of the Green Point Stadium, a venue for the 2010 World Cup, and the Oubaai and Tsitsikamma golf course resorts.
A sister company also operates in Tanzania with Adenco Construction branches established in Knysna and Vredenburg. The company client base includes Government departments, local government authorities, property developers and private companies and individuals.
"Over the years the Bezuidenhout family, along with Johann de Bruyn, has derived a great deal of pleasure out of off road racing," said Bezuidenhout. "The stiff competition, the camaraderie and the sheer fun we have out in the bush cannot be beaten.
"Like Chris du Plooy from RFS Holdings, we decided it was time we put something back into off road racing. The end result is the Adenco 400 and we are looking forward to a tremendous event and, of course, we want to win it again."
Motorsport SA Off Road Car Racing Commission president, Richard Schilling, said the decision by Adenco to sponsor the Western Cape event was to be welcomed.
"The commission is highly appreciative of the Adenco decision, Schilling said. "With a committed overall sponsor in Absa and with tremendous support from our other partners in Ford, Nissan, Toyota and event sponsors the championship has always been on solid ground.
"Now that organisations like RFS and Adenco have come on board, the Absa series is stronger than ever."
Adenco 400 chief organiser Bill Bright said the sponsorship agreement was a boost for the event which will again be run in the Darling area. He added that the finishing touches were being put to a route that would again provide Special and Production Vehicle category competitors with a stern test.
"The route is likely to incorporate some new sections not used before and will be a tough one," said Bright. "The sponsorship package has given us a few extra options, and we will use these to good effect."