ANOTHER NEW SPONSOR JOINS ABSA OFF ROAD CHAMPIONSHIP Another new sponsor has joined the Absa Off Road Championship with 4x4 Mega World to sponsor the 4x4 Mega World 400 at Carnival City, round five of the national series, on August 27 and ...
ANOTHER NEW SPONSOR JOINS ABSA OFF ROAD CHAMPIONSHIP
Another new sponsor has joined the Absa Off Road Championship with 4x4 Mega World to sponsor the 4x4 Mega World 400 at Carnival City, round five of the national series, on August 27 and 28.
4x4 Mega World already has a close association with the sport in South Africa, and joins Atlas Copco, Donaldson Filtration Systems, Ford and Toyota in the Absa off road family. Formed 16 years ago the company, with its head office in Edenvale and 23 branches throughout South Africa, is the sole import and distribution agent for ARB products in Africa.
ARB products include the award winning Old Man Emu suspension, ARB bullbars and fridges and IPF lights. 4x4 Mega World also imports Engel fridges and T-Max winches and works in close collaboration with vehicle manufacturers in South Africa.
A 4x4 Mega World subsidiary, Sunset Gear, also manufactures ratchet straps and recovery equipment for the local and international markets. African Outback Products is the manufacturing arm of the 4x4 Mega World group, and produces a wide range of products for the South African and overseas markets with European countries a major customer.
In recent seasons 4x4 Mega World has fielded two entries in Class E of the Absa Off Road Championship. The 4x4 Mega World Toyota Hilux entries have been crewed by 4x4 Mega World chief executive officer Deon Venter and Ian Palmer and Pikkie Labuschagne and Rikus Erasmus.
Labuschagne and Erasmus missed out on last year's championship by one point, and are again main title challengers this year. In their first outing this season Venter and Palmer won Class D at the recent Sun City 400.
"The off road racing enthusiast makes up a huge portion of our target market in terms of the products that we manufacture and sell," said Venter. "From a marketing point of view it makes perfect sense to sponsor an event like the 4x4 Mega World 400.
"We see being part of a professionally run series with a high profile as the ideal way to create and maintain brand awareness in our products."
Venter added that 4x4 Mega World was also heavily involved with conservation and community projects. The company is actively involved in projects such as The Peace Park Foundation, Kingsley Holgate and the United Against Malaria project, the Leopard Trust, Toyota Enviro Outreach, Arctic Trucks, Transfrontier Parks and in helping local communities with the building of field kitchens, soccer fields and classrooms.
"We are a company with a social conscience," said Venter. "It is important to try and improve the lives of all South Africans.
"At the same time we like to mix business with pleasure and in this respect the Absa Off Road Championship fulfills an important role."
SA National Off Road Car Racing Association chairman Richard Schilling said the 4x4 Mega World decision to sponsor the event on the East Rand was another indication of the healthy state of the Absa Off Road Championship. Donaldson Filtration Systems and Atlas Copco are also new sponsors this year, and another new sponsor for the Bloemfontein 400 later in the season is also expected to be announced soon.
The 4x4 Mega World 400 race will be based at Carnival City on the East Rand. Race headquarters, the start/finish and the designated service area will all be located at Carnival City.
The event will be spectator friendly with numerous public viewing areas within close proximity of race headquarters. Public entrance to all these areas will be free of charge.