AFRC: Rally of South Africa Taking Shape

FULL STEAM AHEAD FOR RALLY OF SOUTH AFRICA PLANNING The Rally of South Africa in Cape Town from October 22 to 24 is quickly taking shape on the organising committee drawing board with the event intended as the flagship of this year's Stannic ...

FULL STEAM AHEAD FOR RALLY OF SOUTH AFRICA PLANNING

The Rally of South Africa in Cape Town from October 22 to 24 is quickly taking shape on the organising committee drawing board with the event intended as the flagship of this year's Stannic Rally Championship.

The rally, the penultimate round of this year's national championship, was originally dubbed the Project: WRC Rally and is an ambitious undertaking aimed at winning South Africa a place on the FIA World Rally Championship (WRC) calendar in the near future.

The Rally of South Africa headquarters will be in Cape Town with special stages in and around the Mother City and surrounding towns. The route will never extend more than 100 kilometres from Cape Town, and will include a "permanent" site for spectator orientated Super Specials where two cars compete against each other and the clock.

Three Super Specials will be held - one on each day of the event - at the same site. The Super Special site is being modeled on the highly successful Rally Australia Super Special at Langley Park in Perth, and will include public grandstands, a pop concert and sideshows.

"After a series of meetings with organising committee members and various other organisations in Cape Town, planning is now well underway," said Rally Management CC operations manager Charmaine Fortune. Rally Management CC owns the rights to rallying in South Africa, and is hoping to entice top teams from African countries, the United Kingdom and Australia to the Rally of South Africa.

"We want to see the potent fourwheel drive Group A and Group N world championship cars competing against our own Group A and Group N competitors," Ms Fortune said. "By keeping the rally in close proximity to Cape Town we are aiming at maximising spectator turnout. "The Super Special site will also be a major drawcard and we are hoping to attract the biggest crowd ever at a rally special stage in South Africa."

Ms Fortune added that servicing on the event would be confined to only two service parks at high profile locations along the route. Both sites will provide excellent facilities for competing teams as well as spectators.

Because of the high priority Rally Management CC places on South Africa winning a place on the WRC calendar, the build-up to the Rally of South Africa will also be backed by a comprehensive media, poster and direct mail marketing campaign. Television coverage - on SABC Topsport and Supersport CSN - will be doubled with additional exposure on Inside Stannic Motorsport on Supersport CSN.

"These will be integral parts of the marketing campaign, as will 10 000 souvenir programmes/spectator guides which will be published well in advance of the October date," Ms Fortune said. "The Rally of South Africa also offers potential advertisers the ideal opportunity to expose products and services to a wide live and television audience. With this in mind we have come up with a number of attractive corporate packages which are directly linked to the rally."

These include: Special stage sponsorship opportunities Corporate entertainment facilities at the Super Special Stage site Special accommodation, airfare and car rental packages Company logo/poster/banner display at the start/finish and in special stages Company logo display on advertising material and direct mail leaflets etc.

"Winning a place on the WRC calendar is important for the future of rallying in South Africa," Ms Fortune said. "It is our intention to turn the Rally of South Africa into a showpiece for motorsport in this country."

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