Title sponsor renews

Speed Channel renews World Challenge title sponsorship, announces five-year SCCA television package. BRASELTON, Ga. (Oct. 17, 2003)-- SPEED Channel, Inc. and the Sports Car Club of America, Inc., jointly announced today the extension of ...

Speed Channel renews World Challenge title sponsorship, announces five-year SCCA television package.

BRASELTON, Ga. (Oct. 17, 2003)-- SPEED Channel, Inc. and the Sports Car Club of America, Inc., jointly announced today the extension of its relationship including the title sponsorship and exclusive television broadcast rights for the SCCA Pro Racing0x00ae SPEED World Challenge0x00ae Championship.

The official television network of the SCCA, SPEED Channel extended its relationship with the two-category series, which began in 1999, through the 2006 season. The package includes series title naming rights and a marketing and promotions package in addition to exclusive television coverage of each Speed World Challenge GT and Touring Car Championship race through 2008.

"The SCCA SPEED World Challenge is a series that we are excited to put our name on because it appeals to a unique audience that most other forms of racing do not," Jim Liberatore, SPEED Channel President said. "We have worked closely with the series and helped develop the television-friendly format over the past five years. With the world's top manufacturers and cars running some of the most competitive racing anywhere, the door-to-door action remains a perfect fit for our audience."

"Together with SPEED Channel, we have built the most exciting form of sprint format road racing in North America, if not the world," Steve Johnson, President and CEO of SCCA Inc. and SCCA Pro Racing Ltd. said. "We're thrilled to continue our relationship, which helps us not only maintain the stability of the series, but also continue to improve and grow the Championship for its fans, sponsors and participants."

The series will maintain its one-hour, sprint format with standing starts. Races will remain on a tape-delayed broadcast basis, but will likely move to a broadcast time within one week of the event, with several events being broadcast on a same-day, tape-delay basis.

"When we went to the single-class, one-hour format for the World Challenge in 1999, there was a tremendous amount of post-production that went into each show, necessitating two or three weeks of broadcast delay," Rick Miner, SPEED Channel Senior Vice President of Production/Executive Producer said. "There are advantages to doing the races live-to-tape, as we have been this season. We will continue with that format for 2004, which allows us to move the broadcast dates much closer to the event date on a regular basis."

In addition to the SCCA Speed World Challenge, SPEED Channel announced that it will continue to broadcast the SCCA ProRallyTM Championship and the SCCA Valvoline Runoffs0x00ae Club Racing Championships through the 2008 seasons.

"SPEED Channel has been a great partner with the SCCA since it's inception in the mid-90s, and we're happy to continue our relationship with all of our programs," Johnson added.

The SCCA ProRally Championship, North America's premier rally series, will continue to be broadcast on SPEED Channel, continuing on in 2004 with hour-long recap shows for each event.

The Valvoline Runoffs are the annual "Olympics" of road racing, where over 700 SCCA Club Racing drivers from across the country gather to crown 24 separate National Champions, one for each of its classes. The SCCA Runoffs have been a staple on SPEED Channel since its inception in 1996.


SPEED Channel

In 2003, SPEED Channel is the exclusive U.S. cable home for many of the top motor sports series in the world. In addition, SPEED's weekly Auto Focus block of programming brings car enthusiast television to Prime Time Monday through Thursday. Now available in more the 63 million homes in North America, SPEED Channel is the fastest growing sports cable network in the country and the home to NASCAR TV. For more information, please visit

Sports Car Club of America, Inc.

Founded in 1944, the Sports Car Club of America, Inc. is a 60,000-plus member motorsports organization incorporating all facets of autocross, rally, and both club and professional motorsports events. It annually sanctions nearly 2,000 events through its 109 regions and professional subsidiary. Landmark events for the Club include the Club Racing Valvoline Runoffs0x00ae National Championship races at the Mid-Ohio Sports Car Course, The Tire Rack Solo II0x00ae National Championships and ProSolo0x00ae NationalSeries at Forbes Field, Topeka, Kan., and the SCCA ProRally0x00ae Championship. For more information, please visit

SCCA Pro Racing Ltd.

SCCA Pro Racing Ltd., a wholly owned subsidiary of SCCA, Inc., sanctions and promotes the SCCA SPEED World Challenge GT and Touring Car Championships, North America's hottest production car racing series. It also sanctions the Motorock Trans-Am Tour for the BFGoodrich Tires Cup, the longest continuously-running road racing series in America; the Formula Ford Zetec Championship, the choice of the world's best young open-wheel drivers; and the Mazdaspeed Miata Cup Presented by Hankook Tires. For more information, please visit

SCCA Pro Racing SPEED World Challenge Championships

The SCCA Pro Racing SPEED World Challenge is the most relevant, exciting form of production car racing in North America. Broken into two, separate series which race separately (SCCA SPEED GT Championship and SCCA SPEED Touring Car Championship), the SCCA SPEED World Challenge Championships showcase the world's top automotive manufacturers, today's hottest cars and some of the best road racing drivers on the planet in a 50-minute sprint race that is sheer intensity from standing start to finish. For more information, please visit

-scca pro racing-


Contact: Eric Prill, SCCA Pro Racing, 785-250-7920,

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Series PWC
Drivers Steve Johnson
Tags TV