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Sponsor inked for Speed World Challenge qualifying

Woody'S Ice To Sponsor Speed World Challenge Qualifying And Pole Award CENTENNIAL, Colo. (March 8, 2002)--SCCA Pro Racing and Collins International have finalized a relationship that makes Woody's Ice premium malt beverage the official sponsor...

Woody'S Ice To Sponsor Speed World Challenge Qualifying And Pole Award

CENTENNIAL, Colo. (March 8, 2002)--SCCA Pro Racing and Collins International have finalized a relationship that makes Woody's Ice premium malt beverage the official sponsor of all Speed World Challenge qualifying sessions and pole position awards.

Qualifying sessions for both the Speed GT and Speed Touring Car Championships will be known as "Woody's Ice Qualifying," with the fastest qualifier in each class earning the "Woody's Ice Pole Award." Woody's Ice will appear on each Speed World Challenge car, on the side number boards. Collins International, importer of Woody's Ice, will also utilize its relationship with the Speed World Challenge to help promote two other European brands-WKD Original Blue (a premium malt beverage) and Old Speckled Hen (English fine ale).

"We are excited to be part of the Speed World Challenge GT and Touring Car Championships," said Tim Collins, President of Collins International. "Motorsports is a great way to market our products to the consumer, with the Speed World Challenge offering a high quality way to reach a new audience."

"Collins International really understands the importance of creating a promotional plan in addition to just attaching a name to a program," said Dave Delaney, Speed World Challenge Director of Development. "Look for Woody's Ice, WKD Original Blue and Old Speckled Hen to have a strong presence at the events and promotional activities surrounding the race weekends."

Imported from Europe, Woody's Ice is a premium malt beverage (5% abv) available in four natural fruit flavors-Hard Blueberry, Hard Cranberry, Hard Orange, and Hard Grapefruit. Initially making its U.S. market debut on the East Coast in May 2001, sales of Woody's Ice have soared, and it is now available at retail stores, bars and restaurants nationwide. The brand is produced by Beverage Brands (UK) Ltd, based in Torquay in the southwest of England. Look for the U.S. launch of another Beverage Brands product, "WKD Original Blue," for later this season. WKD is the third best selling bottle product in the U.K. among both men and women and is expected to do equally well in the U.S. market.

Profiles

Collins International is based in Littleton, Mass., just north of Boston. Collins imports a non-competing portfolio of alcoholic beverages in the fastest growing segment of the alcoholic beverage industry. Current brands include Woody's Ice, the hottest imported flavored alcoholic beverage in the segment, WKD Original Blue, Old Speckled Hen and Belhaven, among many other brands. For more information on Collins' Products, visit www.britishbeers.com.

The SCCA Pro Racing Speed World Challenge is the ultimate production car sprint road racing series in North America. Split into two, distinct categories (Speed GT and Speed Touring Car), the Speed World Challenge features the cars that fans desire to own with performance-tuned engines, big wheels and aftermarket bodywork. Some of the top drivers in road racing today compete in the Speed World Challenge, running on 11 different high profile weekends in 50-minute sprint races featuring standing starts. For more information regarding the Speed World Challenge, visit www.world-challenge.com.

-scca pro racing-

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