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Series news on Toyo Tires role expansion

Toyo Tires Expands Role with World Challenge TOPEKA, Kan. (April 8, 2010) -- Now in its 10th year as the Official Tire of the World Challenge Championships, Toyo Tires expands its role in 2010, and will be more visible than ever at the Series'...

Toyo Tires Expands Role with World Challenge

TOPEKA, Kan. (April 8, 2010) -- Now in its 10th year as the Official Tire of the World Challenge Championships, Toyo Tires expands its role in 2010, and will be more visible than ever at the Series' 12 races.

Most obvious at each event will be the new Toyo Tires windshield banners on every car. World Challenge GT cars carry black banners, with GTS carrying gray banners and Touring Car carrying yellow banners.

"With a new format and new broadcast partner, World Challenge racing is poised to reach more racing fans than ever before," said Steve Hutchinson, vice president of marketing for Toyo Tire U.S.A. Corp. "The performance of the Toyo Proxes tires on the track speaks to their quality while vehicle decals, signage and on-site displays are all opportunities to increase fan exposure to the Toyo name."

Toyo Tires is also the presenting sponsor for a number of World Challenge races in 2010.

"All of us at World Challenge are proud of the continued development of the World Challenge and Toyo brand marketing partnership," Scott Bove, WC Vision Director, Business Operations. "Toyo have been great partners for a long time delivering great product with excellent performance and value. We welcome them back for another great motorsports season as not only Official Tire of World Challenge but in addition as an Official Series Sponsor. The Toyo Brand will be prominently displayed on all competitors' windshields. We look forward to a successful 2010 season together."

Toyo Tires' World Challenge partnership began in 2001, with all cars running on the Proxes T1-S ultra high-performance street tire. The series has since transitioned to street-legal competition tires and today, World Challenge drivers compete on the Proxes R888. Designed for road racing, track days and high performance driving schools, the Proxes R888 is available through Toyo Tires dealers nationwide.

Sanctioned by SCCA Pro Racing, the 12-race 2010 World Challenge Championship next races April 18 as part of the Toyota Grand Prix of Long Beach. For more information, please visit www.world-challenge.com.

-source: scca pro racing

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