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Toyota launches Gazoo brand in New Zealand

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Toyota launches Gazoo brand in New Zealand
By:
May 28, 2019, 11:35 PM

Toyota has rebranded its motorsport activity in New Zealand under the Gazoo Racing banner.

Both the Toyota Racing Series and the Toyota 86 series will now fall under the Toyota Gazoo Racing New Zealand umbrella, as the carmaker continues to consolidate the marketing of its worldwide motorsport programme.

It follows the launch of the Gazoo brand in Australia last year through the factory-supported Australian Rally Championship set-up.

It also matches the branding used for the World Rally Championship, World Endurance Championship and Dakar outfits operating on the world stage.

“Toyota Gazoo Racing is based on three core ideas: developing our people through motorsport, creating better cars through harsh racing environments, and encouraging new car fans via our passion for pure driving enjoyment and fun,” said Toyota NZ's general manager of marketing Andrew Davis.

“At Toyota, we believe development is best achieved in extreme conditions. That’s why we compete in motorsports around the world. And why we are delighted to bring the Toyota Gazoo Racing brand to New Zealand."

The Gazoo branding was announced as part of today's launch of the brand new FT-60 TRS car, which features a higher-downforce chassis and a significantly upgraded turbo engine package.

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Series Other open wheel
Author Andrew van Leeuwen