Skip Barber LLC announced the promotion of George Tamayo to the position of Director of Marketing and Communications. Tamayo was previously the Marketing Communications Manager, a position he accepted in September 1999, where he managed Public ...
Skip Barber LLC announced the promotion of George Tamayo to the position of Director of Marketing and Communications. Tamayo was previously the Marketing Communications Manager, a position he accepted in September 1999, where he managed Public Relations for the company. In his new role, Tamayo will have responsibility to direct all Marketing functions and staff related to Skip Barber properties which include the Skip Barber Racing School, Dodge/Skip Barber Driving School, Skip Barber Race Series and the Barber Dodge Pro Series. Additionally, he will oversee all of the department's business units, including Sponsor Development, Partner Servicing, Corporate Communications, Web Development, Public Relations, Advertising and Brand Management and Development.
"George combines an extraordinary knowledge of the motorsports industry with a keen strategic focus," said Skip Barber LLC CEO Aaron Hollander. "Moreover, his overall knowledge of the Skip Barber brand and our component business units, backed by one of the best marketing teams in the industry, will prove very valuable as the company moves forward."
"The past two and half years have been enormously fulfilling for me," said Tamayo. He continued, "I look forward to taking up the charge of keeping the Skip Barber brand positioned amongst the great brands that populate our industry. I wish to take this opportunity to thank those who have helped me get to where I am today, and although there are many, it begins with the outstanding group of individuals that I have the pleasure to work with."
Tamayo replaces former Director of Marketing Jim Bowie, who left in January to join CART as Director of Team, Manufacturer, & Supplier Partnerships. During Bowie's administration, Tamayo was instrumental in rebuilding the Marketing department and launching several key initiatives like daily web site updates, greater public relations interest in race series events and consolidation of all marketing services in house.