November 25, 2000 - In a sponsorship deal concluded on the eve of the 2000 Tasman Express New Zealand Grand Prix Series, global pharmaceutical giant Merck, Sharp and Dohme will promote their revolutionary new hair loss pill, known as Propecia, as...
November 25, 2000 - In a sponsorship deal concluded on the eve of the 2000 Tasman Express New Zealand Grand Prix Series, global pharmaceutical giant Merck, Sharp and Dohme will promote their revolutionary new hair loss pill, known as Propecia, as the major sponsor on Andy Booth's NRC Reynard 95D Formula Holden.
Booth, 25 from Hamilton (NZ), is delighted to welcome his new major sponsor for this major New Zealand motor racing series and returned the Propecia suppport with his outstanding qualifying result of second for the coveted 30 lap Denny Hulme Memorial Trophy race, the major event of this opening 2000 Tasman Cup Series round.
The NRC Racing team crew and two signage experts worked through the night after qualifying at Manfield Park on Saturday to completely transform the NRC Reynard 95D's yellow, white and red livery to the white and green corporate branding of the Propecia product.
The result was outstanding, the 'new' Formula Holden instantly attracting attention from the media and race fans on race day. The Propecia livery will remain on the car for the entire four race Tasman Express New Zealand Grand Prix Series as New Zealand driver Andy Booth powers towards what he hopes will be the most successful home races of his impressive international career.
"It is great that such a respected international pharmaceutical company as Merck Sharp and Dohme has decided to promote their new Propecia brand using front line New Zealand motor racing as their promotional platform," Andy Booth said.
"I am sure that their support will give me the best opportunity possible for a major result in the 2000 Tasman Cup Series and to continue my international career in the future," Booth added.