SPEED Prime Time TV Package Expands for Lucas Oil World Series of Off-Road Racing CRANDON, WI -- The Lucas Oil World Series of Off-Road Racing (WSORR) has announced it has secured six hours of prime time coverage on SPEED TV during the 2007 ...
SPEED Prime Time TV Package Expands for Lucas Oil World Series of Off-Road Racing
CRANDON, WI -- The Lucas Oil World Series of Off-Road Racing (WSORR) has announced it has secured six hours of prime time coverage on SPEED TV during the 2007 season exclusively for its SRT racing division. Selected SRT classes, commonly referred to as semi-pro or sportsman, will now be featured on SPEED TV alongside three popular, fan favorite Professional 4x4 and 2-wheel drive race pickup truck classes.
The programming is in addition to the previously announced three year (2007-2009) prime time WSORR television package on SPEED. The six hours are comprised of three original one hour prime time episodes and one prime time repeat.
"Speed TV reaches some 73 million households across the country and this is a tremendous opportunity for us to showcase our very competitive SRT racers and their sponsors," said Doug Davis, president and general manager, WSORR. "We have been working on adding this additional TV coverage since the inception of our Series and thanks to the efforts between Lucas Oil and SPEED, we are pleased to be able to announce it nearly four months in advance of our season opener in Owatonna, MN, May 19-20," he added.
The key race class targeted for the bonus SPEED coverage includes the SRT Super Truck Class, one of the most competitive off-road pickup truck classes on dirt. Other classes expected to receive limited coverage include Super Buggy and Stock Truck classes. "The action in the SRT Super Truck class is phenomenal where any driver is a threat to win at any time," said Davis. "It is high drama every time the class takes to the track and will make for outstanding television," he said.
"The response to the exciting Lucas Oil World Series of Off-Road Racing has been outstanding and so we have been looking at ways to broaden the television coverage with special programming," said Jamie Devney, motorsports business manager, Lucas Oil Products. "In many cases, the racers featured in the SRT division are the stars of tomorrow -- the next Carl Renezeder, the next Chad Hord, the next Johnny Greaves, the next Scott Douglas," he commented, ticking off a list current off-road racing super stars.
California-based Renezeder is a Professional 2WD Series champion and DIRTsports Magazine 2006 Driver of the Year. Chad Hord, racing out of Michigan's Upper Peninsula, is the Professional Lite Pickup champion. Wisconsin's Johnny Greaves is a popular and perennial Pro 4x4 champion driver, Series champion and 2006 FCP Chairman's Cup Challenge race winner, while Scott Douglas, El Cajon, CA, is one of the most veteran names on the circuit and the reigning 2006 BorgWarner Shootout champion and Professional 4x4 World Champion.
"Lucas Oil has always supported the sportsman or semi-pro levels of racing and prime time television coverage is a chance to help these racers build their programs through marketing and sponsorship opportunities," added Devney. "WSORR has shown itself to be a forward-thinking sanctioning body with major TV exposure, increased racer purses, new event venues, a first class contingency program and an orientation for results," he said.
The SRT division races will air in the same weekend prime time slots as the WSORR professional races with re-airs to occur during weekday prime time hours.
"Prime time coverage is a first for our sport and will expose many new fans to the thrills, spills and aggressive speed of WSORR-style racing," said Davis.
Davis added that the World Series, working with Lucas Oil, will continue to seek out creative TV packaging and programming to continuously broaden interest in WSORR and meet the needs of sponsors, racers and fans.
The innovative Lucas Oil World Series of Off-Road Racing is a national short-course off-road racing body featuring the country's foremost off-road racers participating from all regions of the country including the Midwest, South, East and West. The Series features seven weekend race dates and 14 rounds of racing in 2007.
Three divisions and 11 off-road racing classes make the World Series the largest off-road sanctioning body of its type in the nation. More information about the World Series is available on the worldwide web at www.wsorr.com.