Toyo Tires looks to tackle the rough terrain of the CORR Lucas Oil Series Indianapolis, Ind. (January 3, 2005)-It may be a first in off-road racing history. With Toyo Tires joining the CORR Lucas Oil Series in 2005, the series now has four...
Toyo Tires looks to tackle the rough terrain of the CORR Lucas Oil Series
Indianapolis, Ind. (January 3, 2005)-It may be a first in off-road racing history. With Toyo Tires joining the CORR Lucas Oil Series in 2005, the series now has four tire manufacturers participating in the off-road racing series.
Although this will be Toyo's first venture into off-road racing, their history in racing includes sponsorships in the NHRA, SCCA Club Racing, NASA, and UROC series. Undoubtedly, Toyo is looking forward to the experience in off-road racing.
"We could not be more excited to race in the series," said Travis Roffler, Director of Marketing with Toyo Tires. "We believe CORR is the premier off- road racing series to test the traction and durability of our world class Open Country light truck tires and we are looking forward to the challenge. In addition, in today's marketplace, a strong media buy is difficult to find. CORR brings 84 hours of off-road television showcasing our products, this also provides excellent exposure for the Toyo brand."
The response from the drivers has been tremendous, said Roffler. He believes they will have the right tire to compete right away, and they will certainly be involved with teams in 2005.
"I have been overwhelmed by the positive reaction from the teams on our announcement of our involvement in the series," he said. "We are reviewing many proposals from interested teams."
Roffler is also excited about the competition within the tire community. Not only does the CORR Lucas Oil Series provide an environment unlike any other in terms of tire testing, it brings out the best in all involved.
"Competition is good, but winning is everything," explained Roffler. "We are signing great teams and we have great tires; that should be a winning combination. We believe this will deliver great results."
The decision to join CORR was ensured when Roffler and Gregg Vandermark, the Manager of Performance Events and Activities, attended the BorgWarner World Championships in Crandon, Wisconsin.
"I was amazed at the attendance, the place was packed," said Roffler. "Innovation through competition, that is our philosophy. CORR provides incredible proving grounds for our tires and racing helps us build a better tire for everyday use both on and off-road."
For more information on Toyo Tires, visit www.toyo.com.
For information on Championship Off Road Racing and the CORR Lucas Oil Series, visit their website at www.corracing.com.