Championship Off-Road Racing on the move -- agreeing on a multi-year television pact with the Speedvision Network Avon, Ind. (October 9, 2001)Championship Off-Road Racing announced the agreement of a three-year television contract with the ...
Championship Off-Road Racing on the move -- agreeing on a multi-year television pact with the Speedvision Network
Avon, Ind. (October 9, 2001)Championship Off-Road Racing announced the agreement of a three-year television contract with the Speedvision Network. The contract is for three years with an additional two year option and will include all races in both the EXXON Superflo Pro Series and Sportsman Series.
"The significance of this move is that Championship Off-Road Racing is a motor sport, now on a motor sport network," said CORR President Marty Reid. "By adding the EXXON Superflo Pro Series, formerly seen on ESPN-2, and increasing its exposure of the Sportsman Series, Speedvision now dominates the world of off road racing television."
The Speedvision Network is the first and only 24-hour cable network dedicated to those who share a passion for speed and the lifestyle that goes with it. Speedvision features over 1,500 hours of original programming.
"50% of the US cable homes have the Speedvision Network, and 100% of Direct TV satellite users have access to the Speedvision Network. Speedvision expects their viewership to be at 60 million homes by our first air in 2002," said CORR Marketing Director Jamie Devney. He added, "It is no secret NASCAR brings a huge viewer base with it. For example, their move to the FX network skyrocketed their viewership from 50 to 80 million homes in only one year. Researchers expect the same impact on Speedvision."
Each round of the CORR EXXON Superflo Series will air three times. Included in the three airs are one east coast and west coast Prime Time slot. Speedvision will provide guaranteed air times for the CORR EXXON Superflo Series.
"The importance of having guaranteed air times where our fans can find us every week when we're racing is extremely important to the success and growth of our series," said Reid. "Included in the three airs is one east coast and one west coast prime time slot with the plan being for each race to air on the same day and time."
Undoubtedly, FOX's recent purchase of the Speedvision network will help the exposure of Championship Off-Road Racing to racing fans from all over the world, on a network dedicated to motorsports 24 hours a day.
"The advantage FOX brings is their relationship with NASCAR," said Reid. "NASCAR is the number one racing series in the United States and with more NASCAR programming on Speedvision, the demand by viewers for the network will be substantially increased and that in turn will help CORR."
The FOX purchase of Speedvision, while initially holding up the closure of the new agreement, in the end turned out to be a huge benefit to CORR. The fans, drivers, and sponsors of the CORR EXXON Superflo Series can take advantage of CORR's exposure on Speedvision. As the only network dedicated to motor sports in today's television market with hundreds of stations to choose from, it will be easy to find Championship Off-Road Racing.
"It was imperative that Championship Off-Road Racing look to the future and align itself to be seen by `racing' enthusiasts," said Devney. "This clearly was the right time to make this move."
Already working with premiere automotive industry leaders, CORR's move to Speedvision will benefit the existing sponsors of the series because they know their target audience will consist of automotive enthusiasts. Now with 84 hours of programming, the cumulative ratings, values and exposure of the CORR EXXON Superflo Series will soar, said Devney.
"If you're a race fan, the first place you're going to tune will be Speedvision. That is important to the future of Championship Off-Road Racing and our sponsors," said Reid.
For more information on Championship Off-Road Racing or Speedvision, visit www.corracing.com or www.speedvision.com.