The 2004 CORR Lucas Oil Series enters its third season on America's ...
The 2004 CORR Lucas Oil Series enters its third season on America's #1 motor sports network
Indianapolis, Ind. (April 23, 2004)-The surge of interest in the CORR Lucas Oil Series over the last three years can be attributed in large part to Speed Channel. The exclusive motor sports network has been an unwavering force for Championship Off Road Racing since 1998, the first year of the series.
With 84 hours of Pro and Sportsman Series coverage, stability in the air date schedule is critical for the series. In the past, the ratings for Saturday shows tend to be higher. Consistent air dates allow fans to familiarize one time slot on a particular day. The household numbers for Speed Channel continue to grow. As of April 2004, 61.2 million homes carry the network, covering 56.5% of the nation, according to A.C. Nielsen Media.
"Championship Off Road Racing enters its third season on SPEED, and we are excited to have them along for the ride," said SPEED Channel President Jim Liberatore. "In the last 24 months, SPEED has added 10.4 million homes, making it the 19th fastest growing cable network in the country. CORR continues to be a solid member of SPEED's overall motor sports lineup and we look forward to a continued relationship."
The 2004 CORR Lucas Oil Series schedule begins Saturday July 10 at 4:00 p.m. EDT. From that point forward, Speed Channel has tentatively scheduled the 4:00 p.m. (EDT) time slot on Saturdays for Championship Off Road Racing. Each round of racing will air three times throughout the year.
"Every series is striving for consistent airdates," said CORR President Marty Reid. "It helps build an audience faster than any other method. Speed TV is a great partner for the CORR Lucas Oil Series and has shown its support with this year's schedule."
Keep up to date with the 2004 CORR Lucas Oil Series television schedule by visiting www.speedtv.com or www.corracing.com. The first of 26 races in the 2004 CORR Lucas Oil Series begins May 29, 2004 in Dresser, Wisconsin.