4,636,800 tune in to watch Championship Off Road Racing on Speedvision Network Avon, Ind. (January 16, 2002) -- The last nine rounds of the CORR Sportsman Series yielded a total viewing audience of 4,636,800 on the Speedvision Network, with an...
4,636,800 tune in to watch Championship Off Road Racing on Speedvision Network
Avon, Ind. (January 16, 2002) -- The last nine rounds of the CORR Sportsman Series yielded a total viewing audience of 4,636,800 on the Speedvision Network, with an average Nielson Cable Rating of .7 for each round, according to Joyce Julius and Associates, Inc.
The numbers from the last nine rounds of the 2001 season is a good indication of what Championship Off Road Racing is looking for in 2002, when the Speedvision Network will be the exclusive host of the series.
"The significance of these numbers is that they show consistency across the board," said CORR President Marty Reid. "This is a great verification of what can happen to a series when the viewers know when and where to find the shows."
Speedvision will be the home of Championship Off Road Racing the next three years following the signing of a 3-year contract last fall. Each round of the Pro and Sportsman Series will air three times on the network in 2002.
The three airings, which include one west coast prime time slot, one east coast prime time slot plus a bonus air, will boost CORR's total exposure from 59 to 84 hours of programming.
The Speedvision Network is the first and only 24-hour cable network dedicated to Motorsports, featuring over 1,500 hours of original programming. With the increase in NASCAR programming, Speedvision estimates that the network will move from 45.6 million homes to 60 million homes by June of 2002.
With the expected increase of 15 million homes by June, the coverage of Championship Off Road Racing on the Speedvision Network will give the drivers and sponsors the advantage, knowing that Motorsport enthusiasts in the United States and Canada will see their products.