CARQUEST Auto Parts Named Title Sponsor of 45th Annual Winternationals at Pomona Raceway GLENDORA, Calif. (Oct. 26, 2004) - CARQUEST Auto Parts, a Raleigh, N.C.-based company specializing in quality auto parts and equipment with stores...
CARQUEST Auto Parts Named Title Sponsor of 45th Annual Winternationals at Pomona Raceway
GLENDORA, Calif. (Oct. 26, 2004) - CARQUEST Auto Parts, a Raleigh, N.C.-based company specializing in quality auto parts and equipment with stores throughout North America, has signed a multi-year agreement starting in 2005 to become the title sponsor of the 45th annual Winternationals at Pomona (Calif.) Raceway, it was announced today by National Hot Rod Association (NHRA) officials.
The CARQUEST Auto Parts Winternationals will kick off the 2005 NHRA POWERade Drag Racing Series season, Feb. 10-13 at the historic Pomona Raceway. The $2 million race, which will be televised by the ESPN family of networks, is the first of 23 events for the 2005 season.
"The Winternationals will be celebrating its 45th anniversary and it is one of the most prestigious events on the circuit," said Scott Ginsburg, CARQUEST Director of Advertising. "We are extremely proud to put the CARQUEST name on such a great event. What a great way to start the 2005 NHRA season."
It is the first of three NHRA event sponsorships for CARQUEST Auto Parts, who also headline the CARQUEST Auto Parts Nationals at Route 66 Raceway in Joliet, Ill., June 9-12, as well as the CARQUEST Auto Parts Nationals at Pacific Raceways in Seattle, July 22-24.
"The Winternationals has such a storied history and CARQUEST is the perfect partner to ensure that the tradition of the Winternationals will be held to its highest standard," said John Covarrubias, NHRA vice president of sales and business development. "We are pleased that CARQUEST has decided to increase their presence with NHRA POWERade Drag Racing and they see the value of NHRA event sponsorship as part of their marketing strategy."
CARQUEST, committed to providing auto parts and services of the highest quality and greatest value to its customers, began in 1974 with 100 auto parts stores. Today there are more than 3,600 CARQUEST Auto Parts Stores serving North America. CARQUEST supplies the professional automotive service repair industry with replacement parts, tools and equipment. CARQUEST auto parts also are available to motorists who choose to do their own repairs although due to the advanced technology in today's automotive vehicles, it is CARQUEST's recommendation that repairs be done by professional automotive service technicians. Any CARQUEST Auto Parts Store will be happy to recommend qualified repair centers. For the location of the CARQUEST Auto Parts Stores nearest you, call (800) 492-PART, or use the online store locator at www.CARQUEST.com.
Originally opened as a way to encourage street racers to compete safely, Pomona Raceway was built with the combined efforts of the Pomona Valley Timing Association, Pomona Police Chief Ralph Parker and the Los Angeles County Fairgrounds. Through fundraisers, these three entities opened the track that began as a dirt parking lot with an asphalt strip down the middle. Today Pomona Raceway plays host to two of the NHRA POWERade events, as the season begins and ends at Pomona. The CARQUEST Auto Parts Winternationals opens the season Feb. 10-13 and the Automobile Club of Southern California Finals closes the 2005 season Nov. 3-6.
Headquartered in Glendora, Calif., the NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 23 national events through its NHRA POWERade Drag Racing Series. The NHRA has 80,000 members and 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series' provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the NHRA Lucas Oil Drag Racing Series, NHRA Summit Racing Series, NHRA Summit Sport Compact Drag Racing Series and the NHRA Street Legal Program. The NHRA also offers the NHRA O'Reilly Auto Parts Jr. Drag Racing League for youths ages 8 to 17.