SUMMIT RACING EQUIPMENT BECOMES TITLE SPONSOR OF LAS VEGAS EVENT: THE INAUGURAL SUMMITRACING.COM NHRA NATIONALS GLENDORA, Calif. -- Summit Racing Equipment, an industry leader in distribution of performance automotive parts and equipment ...
SUMMIT RACING EQUIPMENT BECOMES TITLE SPONSOR OF LAS VEGAS EVENT: THE INAUGURAL SUMMITRACING.COM NHRA NATIONALS
GLENDORA, Calif. -- Summit Racing Equipment, an industry leader in distribution of performance automotive parts and equipment through catalogs and the Internet, has reached a multi-year agreement with the National Hot Rod Association to become the title sponsor for the NHRA Winston Drag Racing Series national event at Las Vegas Motor Speedway, NHRA Vice President of Sales Steve Johnson announced.
The inaugural SummitRacing.Com NHRA Nationals is scheduled for April 6-9 at the Las Vegas Motor Speedway's newly-constructed, state-of-the-art dragstrip. The race is the fourth of 23 events in the $45 million NHRA Winston Drag Racing Series for 2000.
"We're pleased that Summit Racing has increased their support of the NHRA Winston Drag Racing Series by becoming the title sponsor of an event that we believe will be as extravagant as its host city," Johnson said. "Las Vegas is the fastest growing market in the country and we have the fastest motorsports product on the planet, and now with Summit Racing on board as the title sponsor the package is complete. We're confident that this event sponsorship will greatly benefit Summit Racing's already dynamic partnership with the NHRA."
In addition to the SummitRacing.Com NHRA Nationals, Summit Racing is the primary sponsor for the NHRA Summit Racing Series for bracket racing, Mark Pawuk's Pontiac Firebird in Pro Stock, John Lingenfelter's GMC Sonoma in Pro Stock Truck, Dan Fletcher's '69 Camaro in Super Stock and his '99 Pontiac Firebird in Stock. Summit Racing is also the presenting sponsor for an NHRA Winston Drag Racing Series event in Columbus, Ohio.
"We are excited to again increase our participation in NHRA championship drag racing," said Jon Hedges, Summit Racing Equipment marketing manager. "As NHRA continues to grow and develop we want to maintain our status as a major corporate presence during this exciting time of unlimited expansion. As our past marketing initiatives have demonstrated, NHRA is the perfect place for our company to do business. We expect the inaugural SummitRacing.Com NHRA Nationals to further maximize our exposure in the motorsports marketplace."
Summit Racing Equipment, the industry's largest direct marketer of performance automotive and truck equipment, is based in Tallmadge, Ohio with warehouses in Tallmadge and Sparks, Nev. Founded in 1968, Summit Racing markets products through mail order catalogs and the Internet.
Headquartered in Glendora, Calif., the NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 23 national events through its NHRA Winston Drag Racing Series. The NHRA has 85,000 racers and members nationwide and 142 member tracks. The NHRA-sanctioned sportsman and bracket racing series' provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the Federal-Mogul Drag Racing Series, NHRA Summit Racing Series and the Street Legal Program. The NHRA also offers the Jr. Drag Racing League for youths ages eight to 17.