SCHUCK'S AUTO SUPPLY NAMED SPONSOR OF NHRA POWERADE SERIES EVENT AT PACIFIC RACEWAYS GLENDORA, Calif. (Feb. 8, 2006) -- Schuck's Auto Supply, operated by CSK Auto, Inc. (NYSE: CAO), a leading retailer of automotive aftermarket parts, has signed...
SCHUCK'S AUTO SUPPLY NAMED SPONSOR OF NHRA POWERADE SERIES EVENT AT PACIFIC RACEWAYS
GLENDORA, Calif. (Feb. 8, 2006) -- Schuck's Auto Supply, operated by CSK Auto, Inc. (NYSE: CAO), a leading retailer of automotive aftermarket parts, has signed a multi-year deal with NHRA to become the title sponsor of an NHRA POWERade Drag Racing Series national event at Pacific Raceways, near Seattle, NHRA officials announced today.
The Schuck's Auto Supply NHRA Nationals presented by Lucas Oil will be held July 21-23 at Pacific Raceways in Kent, Wash. The $1.5 million race will be televised by ESPN2 and ESPN2 HD as the 14th of 23 events in the 2006 NHRA POWERade Series season.
"CSK Auto, Inc. has supported NHRA championship drag racing for many years and we are pleased that they have increased their participation by becoming the title sponsor of the POWERade Series national event at Pacific Raceways," said Gary Darcy, senior vice president of sales and marketing, NHRA. "CSK Auto has been instrumental in maximizing the NHRA's exposure through innovative promotions and advertising campaigns across the country as the Official Auto Parts Store of NHRA, and we're thrilled to have their support on this premier event in the Seattle market, where their Schuck's Auto Supply brand is highly recognized. We're confident that this partnership will be extremely beneficial for both parties."
Schuck's Auto Supply's parent company, CSK Auto, Inc. (Checker Schucks' Kragen), is the Official Auto Parts Store of the NHRA. The company also is the primary sponsor of two Checker Schuck's Kragen Chevrolet Monte Carlo Funny Cars owned by the Worsham Racing Team and also is the title sponsor of the Checker Schuck's Kragen NHRA Nationals at Firebird International Raceway outside of Phoenix.
"We are excited to extend our relationship with NHRA by becoming the title sponsor of this important race at Pacific Raceways," said Jim Schoenberger, Vice President of Marketing for CSK Auto. "As NHRA continues to build its profile and extend its reach in the motorsports community, we want to maintain our status as a major corporate presence. As our past marketing initiatives have demonstrated, NHRA is a perfect place for our company to reach our customers and grow our business."
CSK Auto, Inc. is the largest retailer of automotive parts and accessories in the western United States and is one of the largest automotive aftermarket retailers in the nation. The company currently operates more than 1,260 stores in 22 states.
Headquartered in Glendora, CA, NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 23 national events through its NHRA POWERade Drag Racing Series. The NHRA has 80,000 members and 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the NHRA Lucas Oil Drag Racing Series, NHRA Xplod Sport Compact Racing Series, NHRA Summit Racing Series, NHRA Street Legal Program presented by AAA and the NHRA O'Reilly Auto Parts Jr. Drag Racing League for youths ages 8 to 17.