The NHRA (National Hot Rod Association) the approved use of roof mounted on board cameras for the Pro Stock class. Competitors that feel that there is an advantage are offered a roof camera shell that is mounted exactly like the system with the on...
The NHRA (National Hot Rod Association) the approved use of roof mounted on board cameras for the Pro Stock class. Competitors that feel that there is an advantage are offered a roof camera shell that is mounted exactly like the system with the on board camera. Jeg and Troy Coughlin will debut the roof cameras on their Jeg's Mail Order Chevrolet Cavaliers at the Colonel's Truck Accessories NHRA Nationals at Brainerd International Raceway this weekend.
"Jeg's has been a long time supporter of on board cameras. The cameras help to bring fans closer to the action and give audiences a front row seat," explained Scott Woodruff Director of Motorsports Marketing for Jeg's. "We see the value of bringing fans as close to the drivers seat as possible. It is all about creating excitement and bringing additional entertainment value to the viewer's."
Team Jeg's is the largest all-family professional team that competes in the NHRA Winston Drag Racing Series. Jeg Jr and Troy Coughlin race in Pro Stock, NHRA's most competitive professional class. Jeg Jr is the reigning Pro Stock Champion and Troy finished No. 6 last year. John and Mike Coughlin compete in the Pro Stock Truck class. Last year John finished No. 4 and Mike No. 6.
As if four brothers were not enough, Jeg Coughlin Sr is the team advisor, crew chief for the Pro Stock Truck program and father of all for four. In addition to racing together, the four brothers own and operate Jeg's Mail Order. Jeg's is a second-generation business that was founded in 1960 by their father in Columbus, Ohio.
Jeg's Mail Order has worked closely with NHRA and ESPN to help enhance the coverage of the sport of NHRA Winston Drag Racing. The team started supplying the production team last year with a radio so that team communication could be part of the viewers experience. Many teams have seen the added value and have also provided the production group the same access this year.
In an effort to continue to bring new entertainment value to audiences, two-way communication between ESPN announcer Marty Reid and reigning Pro Stock Champion Jeg Coughlin began this year. Marty typically asks Jeg a couple of questions in the staging lanes before the engine is fired. The interview takes place when Jeg has his helmet on and is behind the wheel of his Jeg's Mail Order Chevrolet Cavalier while competitors are running ahead of him. The dialog gives fans an opportunity to hear what is going on first hand from the drivers perspective before making a run.
"We see the value. Fans, customers, friends and our associates have given us feedback about how much that they enjoy the on board camera and audio. We think that it helps make our sport more fan friendly and creates a bond with the audience. We firmly believe that it helps increase the NHRA experience," said Jeg Coughlin Jr.
The team has worked closely with the staff at AVS (Aerial Video Systems) to bring innovations to the coverage of NHRA Winston Drag Racing and they are looking forward to continuing this trend. Work has already begun on the next wave of innovations to help further enhance the coverage of NHRA Winston Drag Racing.