BendixÂ® Expands Sponsorship With Pedregon Racing Troy, Mich., February 11, 2004 - Honeywell's BendixÂ® brakes has renewed its associate sponsorship with former Funny Car champion Cruz Pedregon for the 2004 NHRAÂ® POWERade drag...
Bendix® Expands Sponsorship With Pedregon Racing
Troy, Mich., February 11, 2004 - Honeywell's Bendix® brakes has renewed its associate sponsorship with former Funny Car champion Cruz Pedregon for the 2004 NHRA® POWERade drag racing series season. The brand has also expanded its involvement with the team by becoming an associate sponsor on 2003 Funny Car Champion Tony Pedregon's Quaker State Funny Car.
"Last year was a great season for Pedregon racing and we were thrilled to be a part of the team," said Tim Jones, Director of Marketing -- Americas, Honeywell Friction Materials. "For 2004, we've expanded our partnership to include sponsorship for Cruz's brother, Tony, and we are very excited. We know our customers are NHRA racing enthusiasts and this visibility and exposure is a great way for Bendix® brakes to showcase its support."
The Bendix® brand will officially display its famous blue and white colors on the Advance Auto Parts Funny Car and the Quaker State Funny Car at the 2004 Winternationals at the Pomona Raceway in Pomona, California this month, February 19-22.
"I'm very pleased that Honeywell's Bendix® brand will be a part of our team again this season," Cruz said. "To have them expand their sponsorship with Tony's team is great. We had a great season last year with them on board and we plan to capitalize on that for 2004. They are a high-class company and I couldn't be happier to have their colors displayed on the Advance Auto Parts Funny Car."
Cruz is entering his third season as owner/driver and it's his first year with brother, Tony, as his teammate.
"I'm thrilled to have Bendix on board the Quaker State Funny Car," said Tony. "It's an innovative brand that has been around for almost 80 years and prides itself on making industry-wide improvements. I feel very fortunate to have their support."
Honeywell Friction Materials, the makers of Bendix® brakes, is a major global supplier of automotive brake friction materials and aftermarket brake products with annual sales of nearly $800 million. There are 13 manufacturing plants and five major engineering facilities in nine countries. Key products include disc brake pads, drum brake linings and a variety of premium application-specific aftermarket brake products marketed under the Bendix® brand name in North America and the JURID® brand name in Europe and Asia. To round out the company's good/better/best offerings, Bendix also sells friction and other components under the Bendix® Road Tuff and Global brand names. For more information on Bendix, visit the brand online at www.bendixbrakes.com or call 1.800.231.3726. Bendix is a registered trademark of Honeywell International.
Advance Auto Parts, Inc. is based in Roanoke, Va., and is the second largest auto parts chain in the nation. With more than 2,500 stores in 39 states, Puerto Rico and the Virgin Islands, the Company serves both the do-it-yourself and professional installer markets. Additional information about the Company, employment opportunities, services, as well as on-line purchase of parts and accessories can be found on the Company's web site at www.advanceautoparts.com.
Quaker State is a leading brand of motor oil in the United States, and is marketed in over 45 countries around the world. On October 1, 2002, the acquisition of Pennzoil-Quaker State Company by Shell Oil Company, an affiliate of the Royal Dutch/Shell Group of Companies, was completed. In May of 2003, Pennzoil-Quaker State Company began doing business as SOPUS Products. Combining Shell lubricant's networks and infrastructure and Pennzoil-Quaker State Company's leading motor oil brands, portfolio of car care brands and Jiffy Lube stores, the new company is a leader in the U.S. lubricants and car care business.