SUMMIT RACING EQUIPMENT SIGNS ON AS TITLE SPONSOR OF NHRA'S INAUGURAL RACE AT NORWALK RACEWAY PARK GLENDORA, Calif. (Nov. 7, 2006) -- Summit Racing Equipment, an industry leader in the distribution of performance automotive parts and ...
SUMMIT RACING EQUIPMENT SIGNS ON AS TITLE SPONSOR OF NHRA'S INAUGURAL RACE AT NORWALK RACEWAY PARK
GLENDORA, Calif. (Nov. 7, 2006) -- Summit Racing Equipment, an industry leader in the distribution of performance automotive parts and equipment through catalogs and the Internet, completed a deal with NHRA to be the primary sponsor of the Inaugural NHRA Nationals at Norwalk Raceway Park in Norwalk, Ohio, NHRA Senior Vice President, Sales and Marketing, Gary Darcy, announced today.
The Summit Racing Equipment NHRA Nationals will be held June 28-July 1 at the quarter-mile track in Norwalk, which is centrally located within a three-hour drive of six major population centers: Cincinnati, Detroit, Cleveland, Pittsburgh, Columbus and Toledo. The $1.8 million race will be televised by ESPN2 and ESPN2 HD and it will be the 12th of 23 events in the 2007 NHRA POWERade Countdown to the Championship.
"It's gratifying and points to the growth of our sport that a progressive company like Summit Racing Equipment has chosen to expand its relationship with NHRA," Darcy said. "We're confident that this event sponsorship will greatly benefit Summit Racing's already dynamic partnership with NHRA."
In addition to the Summit Racing Equipment NHRA Nationals, Summit Racing Equipment is the primary sponsor of two other POWERade Series events in 2007: the NHRA Summitracing.com Nationals at The Strip at Las Vegas Motor Speedway, April 12-15; and the Summit Racing Equipment Southern Nationals at Atlanta Dragway in Commerce, Ga. April 26-29.
Summit Racing Equipment's involvement in the NHRA POWERade Series extends beyond primary event sponsorship as it serves as the title sponsor of three-time and defending POWERade Series Pro Stock champion Greg Anderson and third-year driver Jason Line, who just clinched the 2006 POWERade Series Pro Stock world championship. Summit Racing Equipment also is the title sponsor of NHRA's bracket racing series that supports grassroots racers across the country.
"We are excited to expand on our already strong relationship with NHRA," said Kirk Heinbuch, Motorsports & Events Manager for Summit Racing Equipment. "As NHRA continues to build its profile and extend its reach in the motorsports community, we want to maintain our status as a major corporate presence. As our past marketing initiatives have demonstrated, NHRA is the perfect place for our company to do business."
Summit Racing Equipment, the industry's largest direct marketer of performance automotive and truck equipment, is based in Tallmadge, Ohio. It boasts a newly-constructed retail store and distribution center in McDonough, Ga. and it additionally has warehouses in Tallmadge and Sparks, Nev. and McDonough, Ga.
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 23 national events through its NHRA POWERade Drag Racing Series. The NHRA has 80,000 members and 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the NHRA Lucas Oil Drag Racing Series, NHRA Xplod Sport Compact Racing Series, NHRA Summit Racing Series, and NHRA Street Legal Drags presented by AAA. NHRA also offers the O'Reilly Auto Parts Jr. Drag Racing League for youths ages 8 to 17.