Mace Security International and KPK Motorsports join forces. RICHBORO, Pa. -- Kenny Koretsky, from Richboro, Pa., owner of KPK Motorsports which fields a Pro Stock Chevrolet Cavalier on the NHRA POWERadeÂ® Drag Racing Series, and Louis D.
Mace Security International and KPK Motorsports join forces.
RICHBORO, Pa. -- Kenny Koretsky, from Richboro, Pa., owner of KPK Motorsports which fields a Pro Stock Chevrolet Cavalier on the NHRA POWERade® Drag Racing Series, and Louis D. Paolino, Jr., Chairman, Chief Executive Officer and President of Mace Security International, Inc. (NASDAQ: MACE), announced today that Mace Security International, Inc. will become the primary marketing partner for the remainder of the 2002 season.
Mace Security International, Inc. ("Mace") (www.mace.com) headquartered in Mount Laurel, N.J., is the country's first publicly traded company to focus on growth in the car wash industry. Mace owns and operates numerous full service and exterior only car washes throughout the United States providing a complete line of car care services. The company also contains several ancillary service centers at its car wash locations including gasoline dispensing islands, oil and lubrication centers, convenience stores and professional detailing centers.
Louis D. Paolino, Jr., reflected on Mace's use of motorsports, " We're exploring the use of motorsports and its heightened popularity to generate greater product recognition so that ultimately we create a pull through for our product line, thus creating additional opportunity for our dealers to enjoy greater sales. Now it's very difficult, as diverse as we are, using the name Mace, to ultimately do that. Our goal for motorsports is, through KPK Motorsports, to provide the vehicle to make that happen. We are exploring with Kenny Koretsky several ways to facilitate the effort. Hopefully, the next seven races is enough time to show tangible results."
"The association with Mace couldn't have come at a better time for KPK Motorsports," said Koretsky. "The new engine program seemly is off and running well. Our performance on the track will equate to additional television time which will equate to additional name recognition for the complete line of Mace security products and for Super Bright Car Wash & Express Detailing. My entire crew and staff is excited about the marketing partnership with Mace and look forward to discussing their products with the brand-savvy and brand-loyal fans that attend and follow the NHRA POWERade Drag Racing Series."
Koretsky's Cavalier will begin to carry the corporate Mace decals at the upcoming Mac Tools U.S. Nationals, which unfolds August 28-September 2, at Indianapolis Raceway Park in Clermont, Ind., just west of Indianapolis, the motorsports capital of the world.