NHRA's Kalitta Motorsports to Reward Loyal Longtime Associate Sponsors with a Free Primary Ride on the Western Swing YPSILANTI, Mich., (July 5, 2006) -- Modern drag racing in the NHRA POWERade Drag Racing Series depends on the support of the ...
NHRA's Kalitta Motorsports to Reward Loyal Longtime Associate Sponsors with a Free Primary Ride on the Western Swing
YPSILANTI, Mich., (July 5, 2006) -- Modern drag racing in the NHRA POWERade Drag Racing Series depends on the support of the corporate community. That support can range from a full-blown primary sponsorship package to an associate sponsorship agreement that allows a company to be involved with a professional drag racing team to meet their marketing needs and meet their budget. Relationships built between race teams and associate sponsors are just as important as those with bigger primary sponsors and consistently share the same endurance through years of success on and off of the track.
To repay the loyalty of three of their devoted associate sponsors, Kalitta Motorsports and the Kalitta Air Nitro Funny Car team, based in Ypsilanti, Mich., announced today that they will "turn the tables" of race car sponsorship and will give steadfast backers Technicoat Companies, Fischer Honda, and Red Line Oil primary sponsorship signage on the Scott Kalitta-driven, 7,000 horsepower, nitro-fueled flopper free of charge for one event each during the upcoming NHRA Western Swing in Denver, Seattle, and Sonoma, Calif.
Technicoat Companies, Fischer Honda, and Red Line Oil will each be given predominant exposure on the race car, and team members will wear custom designed crew uniforms for each at that sponsor's event. The Kalitta Air Funny Car will also be renamed for each event accordingly:
* The Technicoat Companies Funny Car will compete in Denver at Bandimere Speedway in the Mopar Mile-High NHRA Nationals, July 14-16
* The Fischer Honda Funny Car will compete in Seattle at Pacific Raceways in the Schuck's Auto Supply NHRA Nationals, July 21-23
* The Red Line Oil Funny Car will compete in Sonoma, Calif., at Infineon Raceway in the Fram Autolite NHRA Nationals, July 28-30
"We're very happy to be able to do this for the folks that have given us such great support over the years," Connie Kalitta said. "Hopefully, our race car will run great for each of them and we can really give them all something to cheer for."
A special logo has also been designed to commemorate the Associate Sponsor Appreciation Swing. Harkening back to "the Bounty Hunter" days of team owner and drag racing legend Connie Kalitta, each time the Team Kalitta Funny Car completes a Swing event, a check mark will be amended next to that event's respective sponsor's name on a special decal on the hood of the race car.