Rod Fuller: Sell on Saturday, Win on Sunday JOLIET, Ill. (June 3, 2009) Slightly different from the old "Win on Sunday, Sell on Monday" slogan, seven-time NHRA Top Fuel winner Hot Rod Fuller spent last weekend at Patten Cat's annual `Red Tag' ...
Rod Fuller: Sell on Saturday, Win on Sunday
JOLIET, Ill. (June 3, 2009) Slightly different from the old "Win on Sunday, Sell on Monday" slogan, seven-time NHRA Top Fuel winner Hot Rod Fuller spent last weekend at Patten Cat's annual `Red Tag' sales event at the dealership's headquarters in Elmhurst, IL. Fuller had his new Vandergriff Motorsports Top Fuel dragster on display, and spent two days greeting Patten Cat customers as they came to the dealership to look at and buy equipment.
The reward for Fuller assisting in a weekend of equipment sales is getting to climb back in the cockpit of a Top Fuel dragster and make his 2009 debut at this weekend's NHRA National event, June 5-7, at Route 66 Raceway in Joliet, IL.
"That was a fun event," Fuller said. "Helping Cat dealers sell equipment is something that I find very rewarding and it quantifies how the racing program pays off for dealers that sponsor us at races. This is a great opportunity to not only showcase the sport of NHRA drag racing to Patten Cat and their customers, but I really feel we have a chance to win this race. I've had some success at Route 66 (Raceway) in the past and partnering with Bob (Vandergriff) is the start of something great I believe."
Many of Patten's customers had a chance to come by the dealership to meet Fuller in an environment where 7,000 horsepower cars weren't doing burnouts or speeding along at 300 mph. It provided an atmosphere for fans to walk right up to Fuller and have one-on-one conversations without racing distractions.
"Having Hot Rod Fuller and his Vandergriff Motorsports Top Fuel dragster at our `Red Tag' event was a tremendous success," Chief Marketing Officer for Patten Industries, Inc., Bill Dears said. "Not only was it great for our customers to meet Rod in person, but we literally had additional contractors come look at equipment, and bring extra people with them because they heard he was going to be here. We obviously benefited from this by showing them Cat equipment while they were on the lot."
Fuller, a Chicago native, has been a regular atop the NHRA Top Fuel points standings since 2005. The University of Arkansas graduate has seven career wins in 18 final round appearances. Fuller, who has seven career No.1 qualifying awards, is a three-time finalist at Route 66 Raceway, including the last two years. He also posted the quickest run of his career, 4.464-seconds, at the Joliet track in 2007.