FORCE HOOD NAMED PRESIDENT OF JOHN FORCE ENTERTAINMENT
YORBA LINDA, CA (January 25, 2011) --- At the end of every season at John Force Racing, there is a feeling of anticipation that runs through the entire organization. It is not the excitement of cashing championship bonus checks but rather the thrill of enjoying the annual Ashley Force Hood-produced team movie.
What started out as a nice "thank you" to the team at the end of the season has evolved into the fulfillment of a dream for Force Hood, a Radio TV & Film graduate of Cal State-Fullerton.
That dream took a major leap forward today as Force Hood was named president of John Force Entertainment, a full service entertainment company that will immediately begin developing a new reality television show, work towards completion and publication of a John Force biography and explore the development of the biography into a feature-length film and documentary.
"Even before I started racing Funny Cars, I had a passion for movie-making and photography," Force Hood said. "This will be an exciting opportunity to develop some of my own projects as well as projects that John Force Racing has been trying to get off the ground for some time.
"Our projects will not solely be racing. We will constantly be looking for opportunities to work with the local community as well as the greater Southern California area," said the former cheerleader at Yorba Linda's Esperanza High School.
John Force Entertainment also has hired television producer Brent Travers to work with Force Hood, primarily on the development of a new reality television show. Travers oversaw the development and production of Driving Force, A&E's wildly-popular television series that centered on John Force and his three racing daughters. Travers insists that any new show will not be Driving Force Part 2.
"We are looking to develop a show around Courtney Force as she learns the ropes racing a Mustang Funny Car under the tutelage of her successful older sister Ashley, brother-in-law Robert (Hight) and her 15-time Funny Car champion father," he said. "In addition to the television show, we are looking at developing a wide variety of media projects that range from mobile applications to feature length films. There is a virtual treasure chest of content opportunities here and my goal is to work with Ashley to maximize our efforts."
In the past month, the Yorba Linda race shop has been completely remodeled to house a theater with stage and stadium seating for fifty plus people. Additionally, full production studios and edit bays have been added on two separate floors of the building. John Force Entertainment will use Red Digital Cinema technology for their productions. This is the same technology that Academy Award-winning director Peter Jackson is currently using on The Hobbit and that directors such as Steven Soderbergh (Che) and David Fincher (The Social Network) have used.
Long time JFR friend Rick Gamora has also been helpful in offering advice as well as additional studio space. Gamora has offered the use of his 150,000 square foot Long Beach studio for projects that need to utilize more space. JFR and Gamora have worked together on a number of projects in the past and look forward to growing their production studio relationship.
Force Hood and Travers have also been working directly with Jim Jannard, Red Digital Cinema founder, to begin putting together a technology and equipment plan for John Force Entertainment to use as the company grows.