Ameriquest Mortgage Co. Partners With Don Prudhomme Racing Orange, Calif. -- February 10, 2005 -- Ameriquest Mortgage Company, one of the nation's largest mortgage lenders, announced today a partnership with Don Prudhomme Racing as a major ...
Ameriquest Mortgage Co. Partners With Don Prudhomme Racing
Orange, Calif. -- February 10, 2005 -- Ameriquest Mortgage Company, one of the nation's largest mortgage lenders, announced today a partnership with Don Prudhomme Racing as a major associate sponsor of the Miller Lite dragster driven by two-time NHRA Top Fuel champion Larry Dixon. The announcement marks Ameriquest's initial venture into auto racing.
By teaming with Don Prudhomme Racing, Ameriquest expands its professional sports sponsorship portfolio. Ameriquest is the official mortgage company of the National Football League (NFL) and Major League Baseball. Most recently, Ameriquest was the title sponsor of the Ameriquest Mortgage Super Bowl XXXIX Halftime Show starring legendary rocker Sir Paul McCartney on Sunday, Feb. 6, 2005 in Jacksonville, Fla.
"We've received a significant increase in business from all of our sports sponsorships, and motorsports is a great match in reaching our target 25-54 male audience," said Brian Woods, Chief Marketing Officer, Ameriquest Mortgage Company. "Unlike our other strategic sports sponsorships, this partnership presents an opportunity for our brand to be visible on a team's uniform and equipment."
"I'm excited to see Ameriquest join the NHRA drag racing community," Dixon said. "They are involved in other professional sports and to have them recognize NHRA POWERade Drag Racing as a practical place to go says a lot about the direction our sport is headed. It's great to have a mainstream company become involved in drag racing and even greater that Ameriquest looked to our team to represent its first involvement in racing."
"To be associated with Ameriquest is definitely a plus for our team," Prudhomme added. "This is its first involvement with motor sports and I'm really glad they chose our team to represent them. I'm looking forward to working with the folks at Ameriquest. They've been involved with the NFL and Major League Baseball and for them to choose NHRA drag racing and our team is a great thing for the entire sport."
Ameriquest Mortgage Company is a national mortgage lender committed to helping people achieve their home ownership dreams and financial freedom. To fulfill that mission, Ameriquest originates and services home mortgage loans. For more information about Ameriquest Mortgage Company, visit www.ameriquest.com.
Don Prudhomme Racing is headquartered in Vista, Calif., with a second shop -- Don Prudhomme Racing, Brownsburg, Ind. -- serving as thebase for racing operations. Drivers Larry Dixon and Tommy Johnson Jr. complete the roster of Don Prudhomme Racing drivers and proudly represent such racing partners as Miller Brewing Co., U.S. Smokeless Tobacco Co., Ameriquest Mortgage Co., Lucas Oil Products and Raybestos.