CATERPILLAR AND CAT DEALERS TO PARTNER WITH DAVID POWERS MOTORSPORTS AND ROD FULLER-DRIVEN NHRA TOP FUEL TEAM PITTSBORO, Ind. (Aug. 28, 2007) -- Caterpillar Inc., its dealers and David Powers Motorsports (DPM) have reached an agreement in ...
CATERPILLAR AND CAT DEALERS TO PARTNER WITH DAVID POWERS MOTORSPORTS AND ROD FULLER-DRIVEN NHRA TOP FUEL TEAM
PITTSBORO, Ind. (Aug. 28, 2007) -- Caterpillar Inc., its dealers and David Powers Motorsports (DPM) have reached an agreement in principle for the 2008 racing season that brings the worldwide construction equipment industry leader to NHRA POWERade drag racing. The partnership follows a successful technician recruiting pilot program started this season by Caterpillar, some of its dealers, DPM and the National Hot Rod Association.
The agreement would benefit Caterpillar and its participating dealers by providing an innovative recruiting approach to find new dealer service technicians. Many Cat dealers are experiencing a shortage of service technicians, and the NHRA drag racing format offers a rich recruiting environment of qualified candidates with experienced mechanical backgrounds.
DPM has already worked with Mustang Cat (Houston), Fabick Cat (Fenton, Mo.), Wagner Cat (Aurora, Colo.), Peterson Cat (San Leandro, Calif.), Ransome Cat (Bensalem, Pa.) and will next partner with MacAllister Cat. The Cat dragster will sport the classic Cat yellow and black colors and the MacAllister Cat logo during the 53rd annual U.S. Nationals in Indianapolis, Aug. 31-Sept. 3.
"We are always looking at innovative recruiting ideas because people are our most valuable asset andcrucial to the future of both Caterpillar and our dealers," Caterpillarsenior marketing manager Todd Goins said. "Partnering with such a respected and ambitious team like David Powers Motorsports to find these hot rod and engine enthusiasts is a great investment for Caterpillar."
"It's an absolute honor to be the party that brings Caterpillar and its network of dealers to the NHRA venue," team owner David Powers added. "The program has shown to be an excellent development ground for technician recruiting that will help meet an important need for the dealer network. We will carry the Caterpillar name with pride."
Fuller, who currently leads the NHRA Top Fuel standings, is in his third season with DPM. The former NHRA sportsmen standout has amassed 18 career NHRA national event victories, including five in Top Fuel. He also has six career poles, including four this season. Fuller raced the Wagner Cat dragster to the win at the Denver race in July.
"It's an awesome feeling to be a part of David Powers Motorsports and the person lucky enough to drive the Caterpillar dragster," Fuller said. "I grew up in Arkansas on 25 acres, and we had Caterpillar equipment. I've been around the brand my entire life. It's such a recognizable name wherever you go. I'm excited to wear the yellow and black colors. Our goal is to see the Cat dragster in the winner's circle on a regular basis."
The clear No. 2 motor sport in America, highlighted by its 23-race NHRA POWERade Drag Racing Series, drag racing's popularity can be traced to the sport's deep roots of the Hot Rod and muscles car eras of nearly a half-century ago. Recently ranked first in offering good value for the money by Street & Smith's Sports Business Journal, NHRA drag racing is the most fan-friendly form of auto racing and is highlighted by 7,000 horsepower nitromethane-burning Top Fuel dragsters.
With attendance figures of up to 125,000 per event, a television audience reach of more than 91 million via ESPN2/ESPN2 HD and a circuit that visits 21 cities and impacts 35 of the top 50 Designated Market Areas, Caterpillar and Cat dealers will be in front of a NHRA fan base that can potentially deliver a vast number of highly skilled technicians.
"From a recruiting standpoint, this is an ideal venue to reach the technicians that are going to help us grow," Ransome Cat employment manager Ron Moser said. "A long-term relationship between Caterpillar and Hot Rod Fuller would give us the ability to engage those technicians and let them know about our career opportunities. This partnership is about building relationships with our customers, future technicians and our own employees."