Brian Thiel Racing Announces New Relationship with the National FFA Organization
BROWNSBURG, Ind. (February 10, 2011) -- Brian Thiel Racing announced today a new relationship with the National FFA Organization (formerly Future Farmers of America) for the 2011 NHRA Full Throttle Drag Racing season. The goal of the relationship between BTR and FFA is to promote BTR's deep connection to agriculture while also creating a new way for FFA to expand the reach of its agricultural education mission.
Brian and Randi Thiel, owners of R&B Farms located in Pleasant Grove, Calif., are former FFA members. The Thiel couple applied their agriculture-based upbringing and FFA education to establish a 4,000-acre Calrose medium grain rice farm. Brian Thiel is more commonly known for his recent nitro Funny Car endeavors, and will be showcasing the FFA emblem on the side of the race car throughout the 2011 season.
The FFA mission statement directs the organization towards making positive differences in the lives of students by developing their potential for premier leadership, personal growth, and career success through agricultural education.
"The achievements of R&B Farms and even the establishment of Brian Thiel Racing can be partially contributed to the skills and values that were instilled in us while part of the 523,000-member strong FFA organization," said Brian Thiel, driver of the BTR Dodge Charger Funny car. "The commitment of the FFA to provide a path to achievement in premier leadership, personal growth and career success through agricultural education, in addition to all-American hard work is what has made BTR fortunate enough to campaign this season on the Full Throttle tour."
A recent visit by FFA CEO Dr. Dwight Armstrong to R&B Farms helped establish the partnership. During the visit, BTR team owner Brian Thiel and media director Leah LeDuc discussed with Dr. Armstrong the various business-to-consumer relationships that are directly synonymous in the agricultural and motorsports industries. One of those relationships is BTR's associate sponsor Lucas Oil, a company whose products are applied daily in both fields. The cross over interest level of farming and racing is not uncommon, as many NHRA fans are involved in agriculture. Even Lucas Oil President Forest Lucas enjoys his cattle farm located in Southern Missouri.
"This exciting new relationship with Brian Thiel Racing is just another example of how agriculture touches every aspect of our lives -- from food on our tables, to the clothes we wear to the fuel in our cars," said FFA CEO Dr. Dwight Armstrong. "With more than 300 careers in agriculture, FFA believes it's essential that we share with others the importance of agricultural education and the role FFA can play in providing students with these opportunities."
"We are very excited to get the FFA logo and mission out in front of the millions of diehard NHRA fans this season. We are constantly looking for ways to promote the agriculture industry through the BTR nitro Funny Car team, and our partnership with the FFA, N&S Tractor Case IH, and Lucas Oil is a great beginning," said Thiel. "The BTR team looks forward to testing in Phoenix, AZ in a few short weeks to prepare for the season opener in Pomona, Calif."