BRAINERD, Minn. (August 14, 2001) -- Jerry Toliver and World Wrestling Federation Racing welcome associate sponsor, Knights Inn, and their guests to participate in the drag racing festivities at The Colonel's Brainerd International Raceway, August...
BRAINERD, Minn. (August 14, 2001) -- Jerry Toliver and World Wrestling Federation Racing welcome associate sponsor, Knights Inn, and their guests to participate in the drag racing festivities at The Colonel's Brainerd International Raceway, August 16-19.
Knights Inn, associate sponsor of Toliver Racing, participated in the 30th Annual Mid-America Trucking Show in Louisville, Kentucky held March 22-24. This three-day event, which draws over 70,000 attendees, is held in appreciation of America's professional truck drivers. At the event, Knights Inn invited attendees to visit their booth and enter in a raffle. The prize was a Racer's Package, which includes; two passes to the National Hot Rod Association event of the winner's choice, VIP hospitality, and a WWF Racing hat and jacket.
Cathy Wikert, of Ringsted, Iowa, is the Knights Inn raffle winner and chose to attend the Colonel's Truck Accessories Nationals. Wikert, a clerk at Ringsted City Hall, will take her summer vacation trip to Brainerd, Minnesota this weekend with four family members to attend her first drag race.
"We are very excited to go, it was great to win the raffle at the Mid-America Truck Show," Wikert said. "Every year, thirty of our friends go to Brainerd for the race and have a great time. This is the first year we are able to go and we can't wait."
Knights Inn began their sponsorship with Toliver Racing at the start of the 2001 season. "The sponsorship provides Knights with an unbelievable opportunity for exposure for several reasons," said Marilyn McHugh, Vice President of Marketing. "The demographics of racing fans and Knights Inn guests are very similar; racing fans are loyal toward sponsors' products; and the Knights Inn logo on the cars, crew uniforms and trailers will expand brand recognition among fans on the road and at the races."
"The partnership between Toliver Racing and Knights Inn is a very good one," said Toliver, driver of the WWF Pontiac Firebird. "We are excited to have Knights Inn guests attend this race, we always like to show our sponsors how much we appreciate their support. This is a great way to do it."