O'REILLY AUTO PARTS EXTENDS SPONSORSHIP OF NHRA SPRING NATIONALS GLENDORA, Calif. (March 28, 2006) - O'Reilly Auto Parts has extended its partnership with NHRA as the title sponsor of the NHRA Spring Nationals at the Houston Raceway...
O'REILLY AUTO PARTS EXTENDS SPONSORSHIP OF NHRA SPRING NATIONALS
GLENDORA, Calif. (March 28, 2006) - O'Reilly Auto Parts has extended its partnership with NHRA as the title sponsor of the NHRA Spring Nationals at the Houston Raceway Park through the 2009 season, NHRA Senior Vice President, Sales and Marketing, Gary Darcy announced.
The 19th annual O'Reilly NHRA Spring Nationals presented by Pennzoil is scheduled for March 31-April 2, at Houston Raceway Park in Baytown, Texas. The race, which features some of the quickest and fastest racing on the circuit, is the fourth of 23 events in the NHRA POWERade Series season and it will be televised by ESPN2 and ESPN2 HD.
"O'Reilly Auto Parts is extremely excited to have the opportunity to continue the title sponsorship of the O'Reilly Spring Nationals at Houston Raceway Park," said Kevin Greven, Director of Sports Marketing for O'Reilly Auto Parts. "We've enjoyed our relationship with NHRA and Houston Raceway Park over the years and we certainly welcome an extended relationship with this fine event. We look forward to increased opportunites to expose our customers to the excitement of NHRA Drag Racing through a variety of promotions and discount coupons for tickets that will be available through O'Reilly Auto Parts stores."
The commitment maintains O'Reilly's major presence in NHRA Drag Racing as an event title sponsor. The company is the title sponsor now of six NHRA POWERade Series events, including the O'Reilly Midwest Nationals at Gateway Raceway near St. Louis; the O'Reilly Thunder Valley Nationals at Bristol (Tenn.) Dragway; the O'Reilly Summer Nationals at Heartland Park Topeka (Kan.); the Mid-South Nationals at Memphis (Tenn.) Motorsports Park; and the O'Reilly Fall Nationals at the Texas Motorplex near Dallas.
"O'Reilly Auto Parts has become a major player in the world of NHRA Drag Racing," Darcy said. "By renewing their title sponsorship of one of our most exciting and tradition-rich events, O'Reilly continues to prove that it has the right formula for utilizing NHRA national event sponsorships as a part of their marketing direction. We're thrilled to have such an outstanding partner in growing our fan base."
O'Reilly Auto Parts is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the United States, serving both the do-it-yourself and professional installer markets. Founded in 1957 by the O'Reilly family, the company operates more than 730 stores within the states of Texas, Missouri, Oklahoma, Kansas, Iowa, Arkansas, Louisiana, Nebraska and Illinois.
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 23 national events through its NHRA POWERade Drag Racing Series. NHRA has 80,000 members nationwide and 140 member tracks. NHRA-sanctioned sportsman and bracket racing series' provide competition opportunities for drivers of all levels. NHRA develops the stars of tomorrow by offering the NHRA Lucas Oil Drag Racing Series, NHRA Summit Racing Series, NHRA Xplod Sport Compact Racing Series, the NHRA Street Legal Program presented by AAA and the NHRA O'Reilly Auto Parts Jr. Drag Racing League for youths ages 8 to 17.