GLENDORA, Calif. - All Pro/Bumper to Bumper/Auto Value, an international leader in automotive parts and service, has reached a one year agreement with the National Hot Rod Association to become the title sponsor of a lucrative reaction time-based...
GLENDORA, Calif. - All Pro/Bumper to Bumper/Auto Value, an international leader in automotive parts and service, has reached a one year agreement with the National Hot Rod Association to become the title sponsor of a lucrative reaction time-based bonus program for NHRA Pro Stock Motorcycle competitors.
The All Pro/Bumper to Bumper/Auto Value RT Challenge will award $30,000 to the Pro Stock Motorcycle rider that produces the quickest reaction time average for the 2000 season. The second place award for the program will be $7,500, while the third place finisher will earn $3,500.
Pro Stock Motorcycle competitors can also earn bonus cash in the program during each of the 14 NHRA Winston Drag Racing Series events that feature Pro Stock Motorcycle competition. The rider that produces the best reaction time average during qualifying for each event will earn $2,000.
"It's gratifying to see All Pro/Bumper to Bumper/Auto Value increase their involvment with NHRA Winston Drag Racing with this new and exciting program for Pro Stock Motorcycle competitors," said Ray Ricchi, NHRA director of national account sales. "We're positive that this innovative program will offer tremendous value to our Pro Stock Motorcycle teams, creating a race within a race. Certainly, All Pro/Bumper to Bumper/Auto Value has done a great job with their associate sponsorship of John Force's racing program over the years and we expect the All Pro/Bumper to Bumper/Auto Value RT Challenge to be a huge hit with competitors as well as the fans."
Riders' reaction time averages will be calculated at each NHRA Winston Drag Racing Series event using the best three of four reaction time performances during qualifying. The season average will be calculated from each rider's 10 best event reaction time performances.
"We feel this unique program will create a lot of excitement and bring additional attention to this highly competitive class," said Tony Smith, director of motorsports marketing for All Pro/Bumper to Bumper/Auto Value. "When we put this program together we wanted something that would reward rider performance. The All Pro/Bumper to Bumper/Auto Value RT Challenge showcases the best riders and gives each competitor the opportunity to win, whether they qualify or not."
In addition to presenting the All Pro/Bumper-to-Bumper/Auto Value RT Challenge, the company is also a major associate sponsor for two NHRA Funny Car teams owned by nine-time NHRA Winston champion John Force. All Pro/Bumper to Bumper/Auto Value, based in San Antonio, is an international network of quality automobile service and parts centers dedicated to providing quality repair and automotive parts throughout the United States, Canada and the Caribbean.