Texas Motor Speedway Media Day notes 2009-02-25

TMS MEDIA DAY NOTEBOOK STEWART LOOKS TO SURPASS LAST YEAR'S RECORD-BREAKING `SMOKE SHOW' TOTAL BY EXTENDING EVENT TO TWO DAYS Stewart Sets Fundraising Goal Of $500,000 For Two-Day Fantasy Camp Foreigner To Perform During Amdro FireStrike ...



Stewart Sets Fundraising Goal Of $500,000 For Two-Day Fantasy Camp
Foreigner To Perform During Amdro FireStrike Pre-Race Show
TMS Continues To Stretch Entertainment Dollar

FORT WORTH, Texas (February 25, 2009) Last year's inaugural "Smoke Show" fantasy camp was wildly successful as it became the largest single-day grossing event in the history of the Speedway Children's Charities-Texas Chapter, but host Tony Stewart had a simple concept to make it twice as successful.

Stewart, who spearheaded the $262,000 raised last year, will generously donate even more of his time this year as he will expand the "Smoke Show" to two days and look to raise $500,000 for SCC. The dates will be Aug.4-5 and fans will have the opportunity to select either day for their fantasy camp.

The two-time Sprint Cup Series champion will serve as host for both days of the camp that offers participants the opportunity to walk in the shoes of a driver on race day. The participants get the full race experience, complete with a locker room, pre-race ceremonies, Victory Lane celebration with confetti and Beretta six-shooters, driving Team Texas stock cars around Texas Motor Speedway and an unforgettable ride alongside Stewart in his No.14 Office Depot/Old Spice Chevrolet. On the evening of Aug.4, the participants of both daily camps will come together for a special dinner and auction with Stewart in the Texas Grand Ballroom of the Speedway Club.

"Tony did an incredible job last year hosting the `Smoke Show' and his wishes to expand it to a two-day event truly exemplify his passion for assisting charities like SCC," Texas Motor Speedway President Eddie Gossage said. "He has a huge heart and the children in Collin, Dallas, Denton and Tarrant counties will benefit from his generosity."

This year's event will be divided into two sessions with one group participating Tuesday, Aug.4 and the second Wednesday, Aug.5. Participants from both sessions will enjoy dinner and an auction with the Stewart-Haas Racing driver and owner Tuesday evening of the two-day affair.

The event was first developed in 2007 following a fantasy camp with Stewart that was developed for a media event. The concept evolved and turned into a fundraising event for Speedway Children's Charities last year.

The $262,000 raised during last year's "Smoke Show" helped Speedway Children's Charities establish a new record with $1 million in grants distributed to 121 Dallas/Fort Worth-area charities. Speedway Children's Charities generates funds through a wide range of events held throughout the year, including annual events such as the Sam Hornish Jr. Bowling Tournament, Laps for Charities, Life in the Fast Lane and the Beretta Clay Shoot.

Foreigner Kicks Off Amdro FireStrike Pre-Race Show

Legendary rock bank Foreigner, known for its chart-topping hits during the 1970s and `80s, will headline the Amdro FireStrike Pre-Race show Sunday, April 5 prior to the Samsung 500 NASCAR Sprint Cup Series race.

The group is best known for hit songs, "Feels Like The First Time," "Cold As Ice," "Double Vision," "Juke Box Hero" and "I Want to Know What Love Is." The band is led by founding member Mick Jones. Jones has played a key role in the band's success, co-producing and co-writing a number of songs during its heyday. Since Jones formed the group in New York in 1976, Foreigner has gone on to sell more than 50 million albums worldwide.

Foreigner will join Texas native Pat Green on the list of musical entertainment during the Samsung 500 race weekend. Green will perform during the Samsung Mobile Rockin' Roundup following The Dallas Morning News Qualifying Day on Friday, April 3.

TMS Continues To Save Fans Money

Texas Motor Speedway continues to find ways to help ensure the fans' attendance during the upcoming Samsung 500 weekend. Beginning today service fees for all tickets purchased via the internet, Ticketmaster outlets as well as Ticketmaster phone centers have been suspended. The savings is upwards of $9.50 per seat depending on the location.

"We continue to think of the fans during this difficult economic time," Texas Motor Speedway President Eddie Gossage said. "We understand that times are tough and providing the fans the best value for their dollar is important and eliminating service fees will help in our efforts. We continue to work with the fans and want to ensure that everyone that wants to attend the Samsung 500 weekend can do so."

Today's move to eliminate service fees is just one of the many ways Texas Motor Speedway is reaching out to the fans during the downturn in the economy. In December, Gossage announced the creation of the "Backstretch Buster" seats available for $20, making it the lowest ticket price ever for a Sprint Cup Series race at TMS and one of the lowest among all the tracks.

The ticket office also continues to work with fans to create a personalized payment plan. Fans are encouraged to contact the TMS ticket office at (817) 215-8500 to work with a ticket representative to set up a plan that works for them.

Fans can still purchase "Backstretch Buster" seats or structure a payment plan by calling (817) 215-8500 or by visiting www.texasmotorspeedway.com.

Coca-Cola Ready To Go Green At TMS

Coca-Cola will once again look to turn Texas Motor Speedway green during the Samsung 500 weekend, bringing back its massive "Go Green" recycling program to the speedway.

Coca-Cola Recycling first visited TMS during last year's Dickies 500 and the numbers were staggering. With 250 recycling barrels placed throughout the concourse, Midway souvenir area and VIP campground, and with the help of 128 volunteers from "Keep Fort Worth Beautiful" canvassing the grandstands following the Dickies 500 race, more than 5,900 lbs. of aluminum cans and plastic bottles were recycled. The recycled aluminum cans were turned into additional products while the plastic went on to produce items such as carpet, T-shirts, jackets and cell phones.

Coca-Cola has set the goal of collecting 15,000 lbs. of recycled goods during the Samsung 500 and plans to have the help of more than 300 local community volunteers. Recycling barrels will once again be located throughout the speedway. Volunteers also will pick up recycled goods along the display area following Saturday and Sunday's events and will walk through the grandstands following the Samsung 500 to pick up remaining aluminum cans and plastic bottles.

Coca-Cola also will have its mobile marketing vehicle on site located along the TMS Midway to help educate consumers about recycling. The display includes trivia and venue-specific games, rewards for recycling participation and recycling educational videos.

TMS Revamps Website For Fans

Texas Motor Speedway has revamped its website. The website overall now offers fans the ability to interact by posting videos and photos as well as creating their own profile and blogs. Fans can also visit with the countless number of TMS fans through the Friends Finder and check out the latest videos posted by TMS President Eddie Gossage and much more.

-credit: - TMS -

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Drivers Tony Stewart , Sam Hornish Jr.
Teams Stewart-Haas Racing