SES: Slim Jim out as sponsor in 2001

Raleigh, NC(September 19, 2000) GoodMark Foods Inc., parent company of Slim Jim and Penrose Meat Snacks, will end its car sponsorship in the NASCAR Busch Series at the end of the 2000 racing season. GoodMark will also end its title...

Raleigh, NC(September 19, 2000) GoodMark Foods Inc., parent company of Slim Jim and Penrose Meat Snacks, will end its car sponsorship in the NASCAR Busch Series at the end of the 2000 racing season. GoodMark will also end its title sponsorship of the Slim Jim All Pro NASCAR Touring Series

"It is a matter of economics," said Dick Miller, President of GoodMark Foods.

"When we started our Busch Series sponsorship with Bobby Labonte in 1990, primary car sponsorships were in the three to four hundred thousand dollar range. Today, to be competitive, it takes almost ten times that amount. While our sales have grown steadily, and quite satisfactorily since 1990, they have not grown at that kind of rate. The cost of sponsorship is now at a point were it will begin taking a larger percentage of our marketing budget than is prudent for a company our size. We viewed our title sponsorship of the All Pro Series as a perfect complement to our overall Busch program and realize that full value of the All Pro will not be realized without the continuation of our Busch sponsorship."

"So, with a great deal of reluctance, we will end our Busch Series sponsorship with the Labonte family at the end of this season. The eleven years we have sponsored cars on the Busch Series and the seven years we have served as title sponsor of the All Pro Series have been good for our business. We would like to thank everyone who has helped us during that time."

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About this article
Series NASCAR
Drivers Bobby Labonte