Rookie awards sponsor announced

Auto Meter Backs Rookie Awards For NASCAR Regional Racing Divisions DAYTONA BEACH, Fla. (March 9, 2004) -- Rookies get ready. New drivers in each of NASCAR's seven regional touring series can now look forward to an added bonus at the end of...

Auto Meter Backs Rookie Awards For NASCAR Regional Racing Divisions

DAYTONA BEACH, Fla. (March 9, 2004) -- Rookies get ready. New drivers in each of NASCAR's seven regional touring series can now look forward to an added bonus at the end of the season.

Auto Meter, a Sycamore, Ill.-based manufacturer of high performance instruments and gauges, will sponsor rookie of the year awards in each of NASCAR's regional touring series. The top rookie drivers in each of the two series which comprise the NASCAR Grand National Division (Busch North Series and West Series) will each receive a $3,000 post-season bonus while the award winners in each of the four series in the NASCAR AutoZone Elite Division (includes Midwest Series, Northwest Series, Southeast Series and Southwest Series) will receive $2,000 apiece as the best first-year driver in their respective series. The top rookie competitor on the NASCAR Featherlite Modified Series will receive a $3,000 year-end bonus.

In all series, the rookie of the year awards will be determined by a rookie competition point system. At each event, the highest-finishing eligible rookie receives 10 points, the second-highest rookie receives nine points, the third highest receives eight points, and so on. At the end of the season, the eligible rookie with the highest point total in the competition wins the award.

"This is exciting news for all of these series," said Chris Boals, NASCAR's director of regional touring. "In any racing division, there is no one more important than the rookies, who will make up the future of our sport. We're proud to offer a rewarding opportunity for these deserving rookie drivers," Boals concluded.

In addition to bonus money, each rookie of the year award winner will be presented with a package of Auto Meter products including: 1-4494 Tachometer, 1-4461 electric full sweep fuel pressure gauge, 1-4453 electric full sweep oil pressure gauge, 1-4456 electric full sweep oil temperature gauge and an 1-4455 electric full sweep water temperature gauge.

"Auto Meter is proud to sponsor the 2004 NASCAR Rookie of the Year awards for these series," said Auto Meter President and CEO Jeff King. "Auto Meter shares the passion and drive that these world-class drivers demonstrate. We are looking forward to crowning the next generation of NASCAR heroes."

This all-new sponsorship continues Auto Meter's involvement with NASCAR, which began nearly 20 years ago. Today, more than 99% of the NASCAR NEXTEL Cup Series, NASCAR Busch Series and NASCAR Craftsman Truck Series teams rely on Auto Meter tachometers and gauges in their race cars. Auto Meter was founded in 1957 in Arlington Heights, Ill.

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