NASCAR licensing news 2009-04-15

Wheel Pros Forms Exclusive Partnership With NASCAR; Company To Roll Out New Line Of NASCAR Officially-Licensed, Co-branded Wheels CHARLOTTE, N.C. (April 15, 2009) -- Wheel Pros, Inc. -- one of the nation's largest suppliers of branded custom ...

Wheel Pros Forms Exclusive Partnership With NASCAR; Company To Roll Out New Line Of NASCAR Officially-Licensed, Co-branded Wheels

CHARLOTTE, N.C. (April 15, 2009) -- Wheel Pros, Inc. -- one of the nation's largest suppliers of branded custom wheels -- announced today that it has reached an exclusive agreement with the National Association for Stock Car Auto Racing, Inc. (NASCAR) to manufacture and distribute a line of NASCAR officially-licensed wheels. As an exclusive automotive partner under the NASCAR Performance brand, Wheel Pros will utilize NASCAR marks and marketing programs in-store and in related media.

Wheel Pros supplies a diverse line of custom wheels including many leading brands such as American Racing, Motegi Racing, TIS, Drop Stars, KMC, as well as a signature wheel series with NASCAR Sprint Cup Series driver Dale Earnhardt Jr.

"We are thrilled to join NASCAR and connect with a loyal fan base that is second to none," said Jody Groce, president of Wheel Pros. "As an automotive partner we are looking forward to fully engaging in the sport as successfully as we have in other forms of motorsports."

NASCAR is one of the few professional sports leagues that have created an automotive-specific marketing program for its family of automotive sponsors. The platform, branded as NASCAR Performance, includes exclusive marketing rights, the ability to co-brand products and product packaging as well as involvement in a long list of integrated media and marketing programs.

"When you have two dominating forces like NASCAR and Wheel Pros working together, it's going to be a game changer," said Myles Kovacs, president of TIS Wheels and co-founder of DUB Magazine. "We will be designing and marketing an all new co-branded, urban lifestyle NASCAR/TIS wheel for performance-minded car enthusiasts and NASCAR fans. This partnership is going to re-write the book and lay down new ground work on how to successfully collaborate."

Wheel Pros and the NASCAR Automotive Group will begin to accelerate this partnership immediately through a variety of comprehensive marketing platforms.

"Wheel Pros brings a trusted name and some of the most popular wheel brands on the market to NASCAR," said Odis Lloyd, managing director, NASCAR Automotive Group. "We look forward to integrating the brand into many facets of our sport and affiliated promotional and marketing programs."

-credit: nascar

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Series NASCAR