Michael Waltrip Racing Continues Growth Adds Chief Marketing Officer To Executive Staff CORNELIUS, N.C. (April 29, 2008) -- Michael Waltrip Racing (MWR) expanded the depth of its executive staff today, announcing the hiring of Terry Bassett...
Michael Waltrip Racing Continues Growth
Adds Chief Marketing Officer To Executive Staff
CORNELIUS, N.C. (April 29, 2008) -- Michael Waltrip Racing (MWR) expanded the depth of its executive staff today, announcing the hiring of Terry Bassett as Vice President and Chief Marketing Officer as part of the young company's organizational growth.
Bassett, with over 20 years of sports marketing experience, will oversee the sales, marketing, media relations, licensing and sponsor service divisions for MWR, entering its 15th month competing on the NASCAR Sprint Cup level. Bassett comes to MWR after a two-year stint with the Miami Dolphins and previously worked for International Speedway Corp and Penske Motorsports, Inc.
Several executive additions have solidified MWR since company founder Michael Waltrip formed an equal ownership partnership with Rob Kauffman in October of 2007. Calvin Wells III serves as the company's Executive Vice President and Chief Operating Officer, with Larry Johns serving as Vice President and Chief Financial Officer, Dr. Eric Warren as Vice President and Technical Director and Ty Norris as Vice President and General Manager.
"Our company grew so fast we didn't realize how big we had become," said Waltrip. "To manage a multi-team, multi-million dollar enterprise like our NASCAR organization, it takes a lot of quality people. Adding Terry was one of the final steps to completing the structure Rob and I agreed to last fall.
"The sales and marketing aspect of the business has become as important as the competition side of the business because we must have sponsorship partners and we must deliver to those partners a marketing platform which delivers measurable return on their investment. I feel like we have as much experience in every division of our company now as anyone."