INSURANCE OFFICE OF AMERICA & MICHAEL WALTRIP RACING ANNOUNCE CORPORATE PARTNERSHIP AGREEMENT CORNELIUS, N.C. -- Michael Waltrip Racing and Insurance Office of America (IOA) today announced a corporate partnership agreement in which IOA becomes...
INSURANCE OFFICE OF AMERICA & MICHAEL WALTRIP RACING ANNOUNCE CORPORATE PARTNERSHIP AGREEMENT
CORNELIUS, N.C. -- Michael Waltrip Racing and Insurance Office of America (IOA) today announced a corporate partnership agreement in which IOA becomes a partner of Michael Waltrip Racing. The agreement marks IOA's debut in NASCAR.
The partnership between MWR and IOA is for an initial five-year term with a five-year option. In addition to the insurance brokerage services, the IOA program includes hospitality and intellectual property usage that IOA will add to its national branding campaign.
IOA's program uses sports and entertainment as its lead platform for strategic growth. MWR joins a growing number of professional sports teams as IOA's client, including partnerships with teams in the National Football League (Jaguars), National Basketball Association (Magic) National Hockey League (Devils) and the NCAA (University of Central Florida).
"This is an exciting time for IOA to enter into NASCAR. We look forward to working with Michael, (MWR Co-owner) Rob Kauffman and the entire team at MWR," said IOA founder John Ritenour.
Chris Marciani, vice president of sales and service at Michael Waltrip Racing, said the team is honored IOA chose MWR as its first NASCAR team.
"We're glad IOA saw the value in MWR," said Marciani. "We're building a ton of momentum here and feel like IOA will serve as a valued partner in the coming years as we continue our growth."
Paul Garofolo of Premier Partnerships in Cleveland brokered the agreement. Premier Partnerships is an industry leading sports sales and consulting firm focused on revenue generation for facilities, events and properties. Premier Partnerships is based in Los Angeles with offices in New York, Dallas and Cleveland.