General Motors reaches 50-year milestone in relationship with Martinsville Speedway. DETROIT, Mich., Oct. 20, 2002 - General Motors announced today it has renewed its agreement with Martinsville Speedway for "Official Vehicle" status, making...
General Motors reaches 50-year milestone in relationship with Martinsville Speedway.
DETROIT, Mich., Oct. 20, 2002 - General Motors announced today it has renewed its agreement with Martinsville Speedway for "Official Vehicle" status, making 2003 the 50th year the two entities have shared a marketing partnership.
Pontiac will once again serve as the "Official Car," while Chevrolet will again claim the title of "Official Truck."
"General Motors is proud of its long-term association with Martinsville Speedway," said Jeff Chew, marketing manager for GM Racing's NASCAR program. "Our 'Official Vehicle' programs are an important part of our motorsports marketing strategy for both the Pontiac and Chevrolet brands. These affiliations allow us not only the opportunity to pace the events with the Grand Prix, Monte Carlo or Silverado, but also provide many at-track marketing opportunities."
In addition to pacing events, General Motors utilizes track relationships to showcase its products in other ways, including the use of vehicles for driver introductions and race support. Additional elements include trackside signage, interactive product displays, and hospitality and ticket opportunities for regional and local marketing activities.
Martinsville Speedway was founded in 1947 by the late H. Clay Earles. It is the only track on the Winston Cup circuit to run continuously under the NASCAR banner since the sanctioning body's inception.
The track began as a half-mile dirt track with seating capacity of about 600. Today the .526-mile oval seats 86,000 fans, is surrounded by luxury suites and is one of the most popular tracks on the circuit for both drivers and fans.
"Martinsville Speedway and General Motors have been a team for more years than I've been alive," said Martinsville Speedway president Clay Campbell. "My grandfather (track founder H.Clay Earles) was a big believer in General Motors' products and all of us at Martinsville Speedway feel the same way.
"Martinsville Speedway and General Motors both have a long, proud and successful history in NASCAR and because of that, it's a natural partnership. We've been a General Motors track for 50 years and there's no end in sight to the relationship."
General Motors, through the participation of drivers who race the Chevrolet and Pontiac brands, is easily the most successful automobile company involved in NASCAR racing today, having won 24 of the last 29 Winston Cup driver championships and six out of seven Craftsman Truck driver championships.