Irwindale opener March 17 sponsored by Advantage Ford

Irwindale, Calif. - - Advantage Ford has just been announced as the sponsor for NASCAR Opening Night, Saturday March 17, 2001 at Irwindale Speedway. "We're very pleased to have be able to start our 2001 NASCAR weekly racing season off with ...

Irwindale, Calif. - - Advantage Ford has just been announced as the sponsor for NASCAR Opening Night, Saturday March 17, 2001 at Irwindale Speedway. "We're very pleased to have be able to start our 2001 NASCAR weekly racing season off with Advantage Ford as the presenting sponsor, they've been with us as our official provider of cars and trucks since the very beginning," said Bob DeFazio, Irwindale's Vice President /Chief Operating Officer.

"Our association with Irwindale Speedway has been a very good one for Advantage Ford Lincoln Mercury," said General Manager Mike Wedmore. "We are on-site at every event at the Speedway with a colorful display of great new Ford and Lincoln Mercury products, and the fans really respond to our being there. They recognize our participation in their favorite sport and show us by seeking out our dealership when they're ready to buy their new or used automobile. Many of our customers drive long miles right past other (same brand) dealers to get to Advantage, and they tell us so!"

In a clever bit of marketing strategy, Advantage decided to set itself off from a sea of sales clutter by becoming the only dealer to be able to offer customers a chance to actually drive their brand new Ford, Lincoln, or Mercury on the high banks of Irwindale Speedway. "It' been a great sales tool," indicated Gary Hoecker, Advantage's President/Owner. "Something no other dealer can offer their customers.

For the 2001 season Advantage will be providing "twin" Official Pace Vehicles: a hot new 2001 Mustang GT convertible and a heavy duty F150 Lighting pick up truck. Both vehicles will be seen both on track at Irwindale this season as well as making special "guest appearances" at many local businesses, schools, and community events.

"Last year our Advantage Ford Mustang took over 1000 pace laps and gave hundreds of fans and dignitaries exciting rides around the oval at the head of the pack. This year we'll double up on all that fun and pageantry with two pace vehicles. Ford F150 trucks are among the top-selling vehicles across the western United States fans love them, we're really excited to have them on center stage at the Speedway this year," said DeFazio.

And this year's Advantage Ford-sponsored NASCAR Opening Night Show will be a great one! Starting the season off with a 100-lap NASCAR Super Late Model race will put Irwindale's premier weekly series on the front burner early. NASCAR Grand American Modifieds and Super Stocks are also on the bill as are the always popular Mechanix Wear Speed Trucks. All-in-all a tremendous combination of hot racing classes are all on tap for opening night 2001.

Fans are urged to get their tickets early for opening night 2001. Tickets for March 17 (or any other racing event night at Irwindale Speedway) may be obtained by calling (626) 358-1100 any Monday through Friday during business hours or by visiting the track's on-site ticket office.

www.irwindalespeedway.com

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Series NASCAR